Head of Brand & Content – Organic Social & Influencer Marketing Company: Meadbery® (Meadow & Berry Pvt. Ltd.)

Location:
Zirakpur, Chandigarh Tricity

Job Type
Full-time | Work from Office

Experience:
5–8+ years Compensation: ₹12–18 LPA (depending on experience and capabilities) Industry: D2C | Health & Wellness | FMCG | Consumer Brands About MeadberyMeadbery is a growing Indian D2C health and wellness brand focused on developing high-quality wellness products for contemporary lifestyles. Over the past seven years, we have built a strong consumer business across our own website, Amazon and other digital channels. We are now entering our next phase of growth, with a clear objective: Build Meadbery into a recognizable, trusted and content-led consumer brand. We are looking for an experienced, highly creative and commercially aware individual to lead this transformation.

About the Role
We are hiring a Head of Brand & Content to take complete ownership of Meadbery's brand identity, organic social media strategy, content creation, influencer marketing and community growth. This is not a conventional social media management position. We already have an in-house team of four motion graphic designers. We need a leader who can provide creative direction, develop compelling brand campaigns, build a strong content pipeline and turn our creative capabilities into a powerful organic presence. You will work directly with the Founder and have the freedom to develop and execute Meadbery's organic brand-building strategy. This role does not involve managing paid advertising campaigns. Your focus will be entirely on brand building, original creative content, organic audience growth and influencer-led marketing.

Key Responsibilities
1. Brand Strategy & Identity
• Define and strengthen Meadbery's brand positioning, personality, tone of voice and visual identity.
• Develop a consistent and recognizable brand presence across digital platforms.
• Create original brand campaigns, storytelling concepts and recurring content properties.
• Monitor consumer trends, competitor positioning and cultural conversations to identify creative opportunities.
• Ensure brand consistency across organic content, creator collaborations and other consumer-facing communications. 2. Organic Social Media Growth
• Own organic content strategy for Instagram, Facebook, YouTube and emerging relevant platforms.
• Develop and execute monthly and quarterly content calendars.
• Identify content formats and trends that can generate meaningful reach, engagement and brand discovery.
• Build platform-specific strategies for Reels, Shorts, carousels, educational content and long-form videos.
• Develop repeatable content series that create audience loyalty rather than relying entirely on trends.




• Focus on building an engaged community and generating qualified organic traffic to Meadbery's website. 3. Creative Direction & Content Production
• Lead and provide creative direction to our existing team of four motion graphic designers.
• Develop content briefs, concepts, scripts, storyboards and visual references.
• Oversee video production, editing, motion graphics and other creative assets.
• Plan and coordinate content shoots, creator collaborations and product storytelling.
• Review content quality and ensure everything meets the brand's creative standards.
• Establish an efficient production workflow with clear responsibilities, timelines and deliverables. 4. Influencer & Creator Marketing
• Develop Meadbery's influencer and creator collaboration strategy.
• Discover and onboard relevant micro, mid-tier and established creators.
• Negotiate commercials, deliverables, usage rights and collaboration agreements.
• Manage creator briefs, content approvals, posting schedules and campaign execution.
• Build long-term relationships with creators who genuinely align with the brand.
• Track creator performance, audience quality, reach, engagement and attributable sales.
• Develop opportunities for expert collaborations, community partnerships and organic brand advocacy. 5. Brand Campaigns & Community Building
• Conceptualize and execute original digital-first brand campaigns.
• Build conversations around wellness, lifestyle, preventive health and everyday consumer interests.
• Develop collaborations with relevant professionals, communities and creators.
• Oversee community engagement, social listening and brand reputation across organic channels.
• Ensure all health-related communications are credible, responsible and compliant with applicable advertising guidelines. 6. Analytics, Reporting & Organic Revenue Growth
• Establish clear KPIs for organic social media and influencer marketing.
• Analyze content performance to understand what drives discovery, engagement and purchase intent.
• Track organic website traffic, content-driven conversions, branded search interest and attributable sales.
• Present weekly performance reviews and monthly growth reports.
• Continuously improve creative strategy using audience insights and performance data. What We're Looking For
• 5–8+ years of relevant experience in brand building, content strategy, organic social media or influencer marketing.
• Robust experience with D2C, FMCG,



beauty, personal care, lifestyle or health and wellness brands.
• Demonstrated success in building or significantly growing a consumer brand's organic social media presence.
• Excellent creative judgment, storytelling ability and understanding of content that resonates with Indian audiences.
• Strong understanding of Instagram, YouTube, creator culture and platform-specific content formats.
• Hands-on experience managing influencers, creators, agencies or content partnerships.
• Experience leading and mentoring designers, editors or creative teams.
• Ability to translate brand strategy into executable content calendars, campaigns and creative briefs.
• Strong analytical skills and an understanding of how organic content contributes to business growth.
• Excellent communication and project management skills.
• Comfortable working in Hindi/Hinglish and English content environments. Who Will Succeed in This Role?We want someone who:
• Thinks like a brand builder, not just a social media manager.
• Can independently develop ideas rather than waiting for instructions.
• Understands the difference between content that gets views and content that builds a valuable brand.
• Can lead creative people and bring out their best work.
• Has strong instincts for storytelling, consumer psychology and Indian digital culture.
• Is equally comfortable developing strategy and getting involved in execution.
• Takes ownership of outcomes, not just deliverables. What You'll Get
• Direct collaboration with the Founder.
• An existing in-house motion graphics and creative production team.
• Ownership of brand strategy and organic content direction.
• Opportunities to build an influencer and creator ecosystem.
• Creative autonomy and the resources to execute meaningful campaigns.
• An opportunity to shape the next stage of an established Indian D2C brand.

How to Apply
We are particularly interested in candidates who can demonstrate actual brand-building work. Along with your CV, please DM:
• Brand Portfolio: Links to brands or social media accounts you have personally helped build or manage.
• Growth Results: Examples of organic growth, successful content campaigns, creator collaborations or measurable business outcomes.
• Creative Work: Two or three campaigns or content initiatives you personally conceptualized and executed.
• Leadership

Experience:
Details of creative teams, content creators or external agencies you have managed. Important: This position is focused on organic brand building and content leadership. Performance marketing or paid media buying experience alone will not be sufficient. Work

Location:
Zirakpur, Chandigarh Tricity (In office)
• Employment: Full-time

📌 Head of Brand (Chandigarh)
🏢 Meadbery
📍 Chandigarh