Job Description
– SEO SpecialistPosition: SEO Specialist

Experience:
3–4 Years

Location:
Bhubaneswar, Odisha Employment Type: Full-Time Job SummaryWe are looking for an experienced SEO Specialist with 3–4 years of hands-on experience in On-Page SEO, Off-Page SEO, and Technical SEO. The candidate will be responsible for improving website rankings, organic traffic, search visibility, and overall SEO performance.

Key Responsibilities
• Plan and execute effective On-Page, Off-Page, and Technical SEO strategies.
• Conduct keyword research, competitor analysis, and search intent analysis.
• Optimize website content, meta titles, descriptions, headings, URLs, and internal linking.
• Build and manage high-quality backlinks through ethical link-building practices.
• Identify and fix technical SEO issues including crawlability, indexing, broken links, site structure, and page speed.
• Monitor keyword rankings, organic traffic, and website performance.
• Perform regular SEO audits and implement improvement strategies.
• Work with content and development teams to ensure SEO-friendly website and content practices.
• Analyze Google Search Console and Google Analytics data.




• Prepare regular SEO performance reports and recommendations. Required Skills
• Robust knowledge of On-Page, Off-Page & Technical SEO.
• Excellent understanding of keyword research and competitor analysis.
• Experience with Google Search Console & Google Analytics.
• Knowledge of SEO tools such as SEMrush, Ahrefs, Ubersuggest, Screaming Frog, etc.
• Understanding of HTML, website structure, XML sitemap, robots.txt, canonical tags, and schema basics.
• Strong analytical and problem-solving skills.
• Good knowledge of Google search algorithms and SEO best practices. KPI / KRA
• Improvement in organic traffic and keyword rankings.
• Growth in qualified organic leads.
• Number and quality of backlinks generated.
• Improvement in website technical SEO health.
• Successful completion of SEO audits and recommendations.
• Improvement in search visibility and organic CTR.
• Timely submission of SEO reports and execution plans. QualificationBachelor’s degree in Marketing, Digital Marketing, IT, or a related field preferred, along with proven practical SEO experience.

📌 Search Engine Optimization Specialist (Bhubaneswar)
🏢 Digital Ratha
📍 Bhubaneswar