Job title : Brand, Content and Creative Manager Department: Marketing and Growth Reports to: Marketing Head

Location:
Gurugram – Onsite Employment type: Full time, permanent Seniority: Manager (individual contributor who also leads a small team and vendors)

Experience:
6 to 10 years in brand, content or creative leadership Team: Manages freelancers and agencies from day one. Working pattern: Mon – Fri Occasional evenings and weekends for shoots and events Travel: Occasional, for shoots, events and partner meetings Positions open: 1 Compensation: TBD Expected start: Immediate About UNBLOCUN is a health-tech company built on one idea: many chronic conditions persist because the root cause remains unidentified. Through BlocMarker™ (a structured assessment), BlocPanel™ (physicians from different specialties reviewing each case) and BlocProtocol™ (a personalised, doctor-supervised plan), we help people understand what is blocking their health and what to do about it. We are also building a physician network and R by UN, clinical-grade longevity centres for premium residences. Our brand must earn the trust of two demanding audiences: patients seeking answers and doctors who expect accuracy, evidence and respect for clinical judgement. We are now building our creative capabilities in-house and are looking for someone who can lead this transformation.

About the Role
The Brand, Content and Creative Manager will own how UN looks, sounds and communicates across every channel. You will lead brand strategy, content creation, creative production, vendor management and approvals, ensuring every asset builds trust and supports business growth. We are looking for a strong writer with a sharp eye for design who can manage creatives, maintain high standards and deliver consistently without constant supervision.

Key Responsibilities
1. Brand Strategy and Governance
• Own and maintain brand guidelines covering positioning, tone of voice, visual identity, typography, colours, imagery and brand usage.
• Ensure consistency across websites, social media, patient reports, physician portals, events and R centres.
• Develop messaging for patients, doctors, partners and other audiences.
• Guide naming and messaging for new products, programmes and plans.
• Review external creative assets and conduct quarterly brand audits.
• Coordinate trademark usage, registration and clearance with the legal team. 2. Content Strategy and Writing
• Develop content pillars and monthly editorial calendars aligned with business goals, patient acquisition, physician onboarding, partnerships and events.
• Write and edit website pages, landing pages, product content, emails, WhatsApp journeys, social media posts, video scripts and long-form articles.
• Create physician-facing materials, case studies, presentations and clear explanations of clinical processes.
• Draft content in the founders' voice and edit physician contributions for clarity and accuracy.
• Translate clinical information into accessible, engaging content without exaggeration or loss of accuracy.
• Manage freelance writers and maintain consistent brand communication.
• Develop Hindi and regional-language content where required. 3. Creative Production and Vendor Management
• Prepare explicit creative briefs defining the audience, message, proof points, format and deadlines.
• Direct designers, video editors, photographers and illustrators, providing actionable feedback.
• Maintain high standards for quality, accuracy, readability and brand consistency.




• Build and manage a reliable network of freelancers, studios and agencies.
• Evaluate outsourcing decisions, vendor costs, timelines and deliverable quality.
• Plan and direct shoots that generate multiple usable assets.
• Maintain a production tracker and organised library of final files, source files, templates and licences. 4. Sales, Physician and Partner Enablement
• Develop physician benefits decks, sales presentations, one-pagers, objection-handling sheets, demo scripts and training materials.
• Create accurate partner presentations and patient-facing pricing and plan materials.
• Prepare event collateral, including invitations, agendas, speaker briefs, presentations, signage and follow-up communication.
• Work with sales and partnerships teams to understand field feedback and improve communication materials.
• Keep collateral updated, with clear ownership and review dates. 5. Performance Creative and Growth Content
• Collaborate with the performance marketing team on campaign concepts, hooks, scripts, static creatives, videos and landing pages.
• Test new creative angles weekly and identify the formats and messages that perform best.
• Build modular ad kits that allow quick testing of hooks, proof points and calls to action.
• Track campaign performance through tagged links and analytics, using insights to improve future briefs.
• Identify creative fatigue and refresh underperforming assets.
• Support SEO and organic growth through useful, accurate content. 6. Compliance, Claims and Risk Management
• Maintain a claims bank with physicians and legal advisers, documenting approved statements, supporting evidence, disclaimers and prohibited claims.
• Establish a clear review process for clinical and outcome-related claims, ensuring physician approval before publication.
• Ensure communications never promise cures or guaranteed outcomes.
• Follow applicable ASCI guidelines and endorsement disclosure requirements for influencer and partner content.
• Obtain written consent for patient stories, photographs and testimonials, and de-identify information where needed.
• Ensure images, fonts, music and templates are appropriately licensed.
• Escalate and correct inaccurate or non-compliant published content promptly. 7. Team, Processes and Reporting
• Train and manage the creative team as it grows.
• Develop SOPs for briefs, reviews, approvals, file naming, handovers and archiving.
• Run weekly production meetings and maintain visibility of every asset's status, owner and deadline.
• Manage the content and creative budget, tracking spend against output.
• Report monthly to the founders on output, quality, timelines, performance and improvement priorities. Key Performance Indicators (KPIs)Performance targets will be reviewed quarterly and agreed during the first month.
• Output: Deliver 30 usable creative assets per month, counting only published or delivered work.
• Timely Delivery: Achieve at least 90% on-time asset approvals.
• Quality: Maintain an average of two or fewer review rounds per asset.
• Brand Consistency:



Achieve a score of 90% or above in quarterly brand audits.
• Content Performance: Track leads, assessment requests and event sign-ups through campaign tags and tracked links. Set targets after the first 30 days.
• Creative Testing: Test 10 new creative hooks per week and track performance against existing creatives.
• Compliance: Maintain zero claims or disclosure breaches.
• Cost Efficiency: Keep the cost per approved asset below the current agency baseline. Qualifications and Experience
• Graduate in any discipline; communications, journalism, literature, design or marketing is preferred. Portfolio quality matters more than the degree.
• 6–10 years of experience in brand, content or creative leadership, ideally in health-tech, medtech, pharma, wellness or consumer technology.
• At least 3 years of hands-on writing experience, with a portfolio demonstrating a strong brand voice across short
- and long-form content.
• At least 3 years of experience managing designers, video teams, freelancers or agencies.
• Experience developing brand guidelines and maintaining consistency across multiple formats and vendors.
• Experience working with performance marketing and using campaign results to improve creative output.
• Experience communicating regulated or sensitive topics where accuracy and disclaimers are essential.
• Excellent written and spoken English. Hindi proficiency is a strong advantage. Good to Have
• Experience working with healthcare brands, hospitals, diagnostics, pharma or health-tech companies and collaborating with doctors.
• Familiarity with Ayurveda or integrative health.
• Video storytelling, photography and creative direction experience.
• Experience with email and WhatsApp lifecycle content and SEO.
• Experience launching a brand or bringing agency-led work in-house. Tools and TechnologyYou should be comfortable learning and working with:
• Design and Video: Adobe Creative Cloud, Figma, Canva, AI tools or similar platforms.
• Project Management: Notion, Asana or equivalent tools.
• Advertising and Analytics: Meta and Google advertising platforms, Google Analytics, creative libraries and campaign tagging.
• Communication: WhatsApp Business, email platforms and Slack.
• Documents: Google Workspace, including Docs, Sheets and Slides.

What We Offer
• Ownership of an evolving health-tech brand with direct access to the founders and physicians.
• A meaningful creative budget and the authority to select vendors and freelancers.
• The opportunity to build and lead an in-house creative function.
• Exposure to product, clinical operations, sales and partnerships.
• A potential growth path to Head of Brand and Content within 12–18 months, as the team and business expand.

How to Apply
Please share your portfolio at [email protected], including:
• Three examples of your own writing.
• Three creative projects you directed, with a brief explanation of your role in each.
• A short note explaining what you would change first about UN's brand. Our Hiring Process
• Application: Portfolio and a short note on UN's brand.
• Introductory Call: A 30-minute conversation with a manager.
• Final Conversation: Discussion with the founder.
• References and Offer. We will keep you informed about your application at every stage.
• If you are a thoughtful storyteller, a strong creative leader and someone who believes healthcare communication must earn trust, we would love to hear from you.

📌 Brand, Content and Creative Manager (Gurugram)
🏢 UN:BLOC
📍 Gurugram