About Company: Blissclub is one of India’s fastest-growing apparel brands, built with a singular mission: to build comfortable and functional apparel for India. We are reimagining the apparel space not just designing products, but building a movement. What started as a community-first D2C brand has expanded into experience-led retail destinations where our Blissqueens don’t just shop, they connect, discover, and belong. Founded in 2020 by ISB alum Minu Margeret, Blissclub raised its Series A of $15 million in May 2022, led by Eight Roads Ventures and Elevation Capital. This was followed by a Pre-Series B round of ₹33 crore and a Series B round of ₹160 crore, led by Singularity. Featured on LinkedIn’s Top Startups list in 2022 and 2025, we’re one of India’s fastest-growing D2C brands redefining comfortable apparel for India. Job

Location:
HSR Layout, Bangalore (on-site). The role: You will own a key part of how BlissClub shows up wherever a customer meets it: in content, on social, and in our stores. All of that work points at one goal, which is growing the core of the brand. You will write the plan and ship the work. This is a hands-on seat, not a role where you only direct agencies.
• Reports to: Chief Business Officer
• Works with: Category, Growth, Revenue teams (D2C, Marketplaces, Retail) and the in-house Creative team What you'll own 1. Grow the Core
• Own the brand plan for our core franchises across Activewear and Citywear. These are the hero ranges the business is built on.
• Partner with Category to sharpen each franchise's story: who it is for, why it wins and what we say about it. Keep that story consistent across the website, marketplace listings and store shelves.
• Build always-on and seasonal plans for the core with Growth and the D2C, Marketplace and Retail teams.




• Turn sales, review, research and performance data into sharp creative briefs, then measure what they delivered.
• Keep the Core fresh, relevant and aspirational through content, community and collabs 2. Content Excellence
• Set the content strategy for key communication pillars: what we say, to whom, in which formats and how often.
• Work with the in-house creative team from brief to final cut. You are the quality bar on every asset, including copy, visuals and edits.
• Own execution across owned channels: the website, social and CRM (email, WhatsApp).
• Run a monthly test-and-learn loop. Double down on content that moves engagement, conversion and brand metrics, and cut what doesn't. 3. Social Media
• Own the social strategy for each platform
- Instagram and LI being key.
• Run the content calendar, the brand voice and the community management standards.
• Plan creator and collaboration content that fits the brand and doesn't just borrow reach.
• Grow the quality of engagement (saves, shares, comments, follower quality), not only reach. 4. Retail Marketing
• Build the retail marketing playbook with the Retail team, covering store launches, local activations and catchment marketing that drives footfall.
• Own in-store and storefront assets that turn browsers into buyers: windows, facade screens, visual merchandising communication, POS and in-store content.




• Track footfall and conversion lift by store and by campaign, then roll out what works as new stores open. 5. Community & Collabs Make the people who wear BlissClub the brand's most credible voice. You will build and run our community: run and workout meetups, store events, and a steady flow of customer content. You will also own collaborations, including co-created drops, partnerships with studios, run clubs and like-minded brands, and long-term creator relationships that build affinity rather than renting reach. The test is easy: a community that brings people back, and collaborations that open new audiences for the core. Who you are You combine taste with rigour. You can spot great content, and you can prove that it worked.
• 5–7 years in brand marketing, with at least 3 years at a digital-first consumer brand in D2C, fashion, beauty or lifestyle.
• A portfolio of campaigns and content you led yourself. Please bring it to the first conversation.
• Hands-on social

experience:
you have run brand handles and know what works on Instagram today.
• You can turn data into a creative brief, and then show the impact of the work that came from it.
• You have driven outcomes with Category, Growth and Sales or Retail teams without having direct authority over them.
• You are a strong writer, because copy is part of this job.
• You are comfortable with numbers: you set KPIs, read dashboards and report results honestly. Good to have
• Omnichannel or retail marketing experience, such as store launches, visual merchandising or catchment activation.
• Experience managing PR or creative agencies.
• A background in apparel, activewear or another comfort-led category. www.blissclub.com

📌 Brand Manager (Bengaluru)
🏢 BlissClub
📍 Bengaluru