26 Oct
|
Adfactors PR
|
Mumbai
26 Oct
Adfactors PR
Mumbai
Job Description
Assistant Account Manager (AAM) – B2B Communications Company: Adfactors PR
Experience:
3–6 years Function: Corporate Communications / B2B PR
Location:
Mumbai
About the Role
Adfactors PR is looking for a dynamic and driven Assistant Account Manager to manage and execute strategic communications programmes for a portfolio of B2B clients. The ideal candidate will have strong client servicing capabilities, established media relationships, excellent content development skills, and the ability to identify proactive communications opportunities that align with clients’ business objectives. The role requires a hands-on communications skilled who can take ownership of account deliverables, build strong client and media relationships, contribute to strategic planning, and drive impactful PR campaigns across diverse B2B sectors.
Key Responsibilities
• Account & Client Management: Manage day-to-day client relationships, oversee account deliverables, ensure timely execution of communication plans, and maintain high standards of client servicing.
• Media Relations & Outreach: Build and nurture relationships with business, corporate, trade, and sector-specific media to drive relevant and impactful coverage.
• Strategic Communications: Contribute to the development and execution of communication strategies, media engagement plans, thought leadership initiatives, and leadership profiling programmes.
• Content Development: Draft, review, and refine press releases, media pitches, bylines, articles, interview briefs, key messages, Q&As;, and other communication materials.
• B2B Storytelling: Develop a strong understanding of clients’ businesses, industries, and competitive landscapes to identify newsworthy developments and proactive storytelling opportunities.
• Account Planning & Execution: Drive campaign implementation,
manage multiple workstreams, monitor timelines, and ensure consistent quality across deliverables.
• Media Intelligence & Monitoring: Track business news, industry developments, competitor activities, and emerging trends to provide relevant insights and communication opportunities.
• Reporting & Analysis: Prepare media coverage reports, campaign performance updates, and account reviews, highlighting outcomes, insights, and opportunities for improvement.
• Team Coordination: Work closely with Account Executives and Senior Account Executives, providing guidance and oversight on deliverables while ensuring smooth execution across accounts.
• Client Counsel & Stakeholder Management: Support client discussions, prepare communication recommendations, anticipate account requirements, and collaborate with internal teams to deliver integrated communications solutions. Desired Skills & Qualifications
• 3–6 years of experience in public relations, corporate communications, or a communications agency, preferably with exposure to B2B clients.
• Strong understanding of business media, trade publications, and industry-specific communications.
• Proven experience in client servicing, media relations, content development, and PR campaign execution.
• Ability to take ownership of account deliverables and manage multiple priorities independently.
• Excellent written and verbal communication skills, with the ability to translate complex business and technical subjects into compelling narratives.
• Strong strategic thinking, research, presentation, and analytical skills.
• Ability to build relationships with clients, journalists, and internal stakeholders.
• Experience coordinating junior team members and ensuring quality and consistency across account deliverables.
• A degree in Mass Communication, Journalism, Public Relations, or a related discipline is preferred.
📌 Assistant Account Manager (Mumbai)
🏢 Adfactors PR
📍 Mumbai