Company Description Zan Services is a Kolkata-based digital solutions company that helps businesses scale through custom web and mobile applications, blockchain solutions, and performance-driven digital marketing. The team combines deep technical expertise with a results-focused mindset to support both startups and established enterprises across industries such as FinTech, e-commerce, SaaS, healthcare, education, real estate, and more. Zan Services delivers end-to-end services including web development, app development, Web3 and blockchain solutions, and data-informed digital marketing strategies. The company is ISO 9001:2015 and ISO/IEC 27001:2022 certified and is MSME registered, reflecting a strong commitment to quality and information security. Serving clients globally, Zan Services offers professionals the opportunity to work on diverse, high-impact projects in a rapid-evolving digital landscape. Role Description The Performance Marketer (Google and Meta Ads) is a full-time, on-site role based in Kolkata. The role involves planning, launching, and optimizing paid campaigns on Google Ads and Meta platforms to drive measurable growth for clients across multiple industries. Day-to-day responsibilities include keyword research, audience segmentation, ad copy and creative coordination, bid and budget management, and continuous performance analysis using analytics and tracking tools. The Performance Marketer will collaborate closely with the marketing, design, and development teams to align campaigns with broader digital strategies and ensure accurate tracking through pixels, tags,



and conversion events. The role also includes preparing performance reports, conducting A/B tests, and recommending data-backed improvements to maximize ROI and meet client goals. Qualifications
• Candidates should possess 3 Years strong performance marketing experience , including expertise in Google Ads (Search, Display, YouTube) and Meta Ads (Facebook, Instagram).
• Candidates should possess skills in campaign strategy and optimization, such as keyword and audience research, funnel planning, A/B testing, and bid/budget management.
• Candidates should possess analytics and tracking skills, including use of Google Analytics, Meta Business Manager, conversion tracking, pixels, and data interpretation for decision-making.
• Candidates should possess skills in digital marketing fundamentals, including knowledge of SEO basics, landing page best practices, and integration with broader online marketing efforts.
• Candidates should possess strong communication and collaboration skills, with the ability to coordinate with cross-functional teams and present campaign insights clearly.
• Relevant experience in managing performance campaigns for diverse industries, particularly in e-commerce, SaaS, or startups, is highly beneficial.
• A bachelor’s degree in marketing, business, communications, or a related field, or equivalent practical experience, is preferred.
• Certifications in Google Ads, Meta Blueprint, or other recognized digital marketing programs are an added advantage.

📌 Performance Marketer (Kolkata)
🏢 ZAN Services
📍 Kolkata