Job Description
– Growth Marketing & Automation ManagerCompany: Flashoot

Location:
Hyderabad (Work From Office) Employment Type: Full-Time

Experience:
4–7 Years Department: Growth & Marketing Reporting To: CEO / Management About FlashootFlashoot is a technology-driven content creation platform connecting customers and businesses with professional creators for high-quality reels, photography, and video content. With services spanning Weddings, B2B Brands, and On-Demand Shoots, Flashoot is building a fast, convenient, and scalable content creation ecosystem. We are looking for a Growth Marketing & Automation Manager who can drive customer acquisition, increase app downloads, strengthen our brand presence, and implement AI-powered marketing and workflow automation. Role OverviewWe are looking for a highly driven, creative, analytical, and tech-savvy professional to take ownership of Flashoot's growth marketing initiatives. The ideal candidate should have strong hands-on experience in performance marketing, digital growth, AI tools, WhatsApp automation, social media strategy, and online/offline marketing campaigns. This is not a conventional digital marketing role. We need someone who can strategize, execute, automate, experiment, and deliver measurable business results. Key Roles & Responsibilities1. Growth Marketing & App Acquisition
• Develop and execute strategies to increase Flashoot app downloads, registrations, and bookings.
• Drive customer acquisition across Weddings, B2C, and B2B business verticals.
• Plan and execute user acquisition, referral, retention, and reactivation campaigns.
• Improve conversion rates across marketing funnels, from lead generation to confirmed bookings.
• Implement App Store Optimization (ASO) strategies to improve app visibility.
• Identify new growth channels, partnerships, and scalable customer acquisition opportunities. 2. Performance Marketing – Meta & Google Ads
• Independently plan, execute, manage, and optimize Meta Ads and Google Ads campaigns.
• Run lead generation, app installation, conversion, retargeting, and brand awareness campaigns.
• Manage advertising budgets and continuously improve campaign performance.
• Conduct audience research, competitor analysis, A/B testing, and creative performance analysis.
• Optimize cost per lead (CPL), customer acquisition cost (CAC), return on ad spend (ROAS), and booking conversions.
• Track and analyze performance using Meta Ads Manager, Google Ads, GA4, Firebase, and other analytics platforms. 3. AI & Workflow Automation
• Identify, evaluate, and implement AI tools to improve marketing effectiveness and operational efficiency.
• Build and manage automated workflows using tools such as n8n, Make, Zapier, ChatGPT, and other relevant platforms.
• Automate repetitive processes including lead capture, lead assignment, follow-ups, reporting, and customer engagement.
• Integrate marketing platforms, CRM systems, WhatsApp, and other business tools.
• Implement AI-powered chatbots, lead qualification systems, and customer engagement workflows.
• Continuously explore emerging AI technologies and introduce practical solutions that improve productivity and business growth. 4. WhatsApp Marketing & Automation




• Take complete ownership of WhatsApp Business API marketing and automation.
• Develop automated customer journeys for new leads, existing customers, and app users.
• Build WhatsApp chatbots, automated responses, lead nurturing, and follow-up sequences.
• Plan promotional campaigns, customer reactivation, remarketing, and personalized communication.
• Integrate WhatsApp with CRM and marketing automation tools.
• Track campaign performance, response rates, conversions, and customer engagement while ensuring compliance with messaging and consent requirements. 5. Social Media Growth & Brand Visibility
• Develop strategies to strengthen Flashoot's presence across Instagram, YouTube, LinkedIn, Facebook, and other relevant platforms.
• Work closely with the social media and creative teams to plan engaging content and campaigns.
• Identify viral content opportunities, emerging trends, and recent audience engagement strategies.
• Plan influencer collaborations, creator-led campaigns, and brand awareness initiatives.
• Improve organic reach, follower growth, engagement, and inbound enquiries.
• Maintain consistent brand positioning and communication across digital channels. 6. Online & Offline Marketing Activations
• Develop and execute integrated marketing strategies combining digital campaigns with on-ground activations.
• Plan promotional campaigns at colleges, residential communities, corporate offices, weddings, exhibitions, and events.
• Identify partnerships with event organizers, wedding planners, brands, influencers, and other potential business partners.
• Develop city-specific marketing and customer acquisition strategies for current market expansion.
• Coordinate offline activations, promotional campaigns, and partnership initiatives.
• Measure campaign effectiveness through leads, app downloads, bookings, and revenue generated. 7. Marketing Strategy, Analytics & Reporting
• Develop monthly and quarterly growth strategies aligned with business objectives.
• Plan marketing budgets and allocate spending across channels based on performance.
• Set measurable targets for customer acquisition, app downloads, leads, bookings, and revenue.
• Build dashboards and automated reports to track marketing performance.
• Analyze customer behavior, campaign performance, and conversion funnels to identify areas for improvement.
• Coordinate with sales, operations, technology, and creative teams to ensure effective campaign execution.
• Take ownership of marketing outcomes, campaign performance, and continuous growth optimization. Required Skills & Qualifications
• 4–7 years of relevant experience in growth marketing, performance marketing, or digital marketing.
• Proven hands-on experience in Meta Ads and Google Ads campaign management.




• Strong understanding of growth funnels, customer acquisition, conversion optimization, and retention marketing.
• Practical experience with AI tools and marketing automation platforms.
• Working knowledge of WhatsApp Business API, CRM integrations, and automated workflows.
• Experience in app marketing, mobile user acquisition, and app analytics.
• Strong understanding of social media marketing, content strategy, influencer marketing, SEO, and ASO.
• Proficiency in Google Analytics 4, Firebase, Google Tag Manager, and marketing reporting tools.
• Ability to plan, execute, and measure online and offline marketing campaigns.
• Strong analytical, problem-solving, communication, and project management skills.
• Ability to work independently, manage multiple initiatives, and deliver measurable results. Preferred

Experience:
Consumer tech startups, mobile applications, marketplaces, hyperlocal services, e-commerce, or consumer-facing platforms. Key Performance Indicators (KPIs)The candidate's performance will be evaluated based on:
• App Growth: Qualified app downloads, registrations, first bookings, and repeat bookings.
• Customer Acquisition: Qualified leads, lead-to-booking conversion rates, and customer acquisition cost.
• Revenue Growth: Marketing-attributed bookings, revenue, ROAS, and campaign profitability.
• Social Media Growth: Organic reach, engagement, follower growth, and inbound enquiries.
• Automation Implementation: Number and effectiveness of automated workflows, reduction in manual effort, and improvements in lead response time.
• WhatsApp Marketing: Lead engagement, follow-up effectiveness, reactivation, and booking conversions.
• Brand Visibility: Campaign reach, partnerships, influencer collaborations, and market awareness.
• Offline Marketing: Leads, app downloads, bookings, and measurable returns generated through activations. Ideal Candidate ProfileWe are looking for someone who:
• Thinks like a growth strategist and executes like a performance marketer.
• Has a strong interest in AI, emerging technologies, and automation.
• Is hands-on with marketing platforms, tools, and campaign execution.
• Understands the connection between marketing investment and business revenue.
• Can work with creative, technology, sales, and operations teams.
• Brings innovative ideas and actively experiments with recent growth opportunities.
• Takes accountability for outcomes rather than just marketing activities.
• Can build scalable marketing systems that support Flashoot's long-term growth. Why Join Flashoot?
• Opportunity to take ownership of growth marketing and automation initiatives.
• Work at the intersection of AI, technology, marketing, and content creation.
• Direct involvement in business expansion and customer acquisition strategy.
• Freedom to experiment with innovative marketing campaigns and automation tools.
• Opportunity to create measurable impact in a fast-growing startup. Our Expectation: Build a strong marketing and automation ecosystem that consistently increases Flashoot's brand visibility, attracts customers, drives app bookings, and contributes directly to business growth.

📌 Growth Marketing (Hyderabad)
🏢 Flashoot
📍 Hyderabad