Company Description Mavlers is an enterprise lifecycle marketing partner that helps brands unlock the full value of their CRM and marketing automation investments. The company combines strategy, platform expertise, campaign execution, and managed services to deliver personalized customer experiences at scale. A team of 400+ specialists supports leading platforms such as Salesforce Marketing Cloud, Braze, HubSpot, Marketo Engage, Pardot, Adobe Campaign, Klaviyo, Iterable, and more. Trusted by 100+ brands and backed by over 15 years of global delivery experience, Mavlers provides end-to-end support across CRM strategy, lifecycle marketing, customer journey design, platform implementation, integrations, campaign production, QA, personalization, reporting, and ongoing managed services. Mavlers operates as an extension of enterprise marketing teams, helping accelerate campaign execution while maintaining governance, quality, and operational excellence. Role Description This is a full-time remote role for a Salesforce Marketing Cloud (SFMC) Specialist with 6+ years of experience. The role involves designing and building email, SMS, and multi-channel campaigns within SFMC, including audience segmentation, journey configuration, and personalization using tools such as Journey Builder, Email Studio, Automation Studio, and Mobile Studio. The specialist will manage data models, data extensions, and integrations, ensuring data quality, compliance, and effective use of customer data for lifecycle marketing. Daily responsibilities include creating and optimizing AMPscript and SQL queries,



performing QA and testing across devices and channels, monitoring campaign performance, and implementing improvements based on analytics. The role also requires collaborating with internal teams and client stakeholders to translate business requirements into scalable SFMC solutions, documenting configurations and best practices, and supporting platform governance and security standards. Qualifications
• Strong Salesforce Marketing Cloud expertise, including Journey Builder, Email Studio, Automation Studio, Mobile Studio, and Contact Builder.
• Hands-on skills in AMPscript, SQL for data segmentation, and SFMC data modeling and integrations.
• Experience planning and executing lifecycle and CRM campaigns, including personalization, testing strategies, and optimization.
• Background in marketing automation, digital marketing, and customer journey design within enterprise environments.
• Proficiency in QA, cross-browser and cross-device testing, and adherence to privacy, security, and compliance standards (e.g., GDPR, CAN-SPAM).
• Ability to gather requirements, create technical and functional documentation, and communicate clearly with technical and non-technical stakeholders.
• Minimum 6 years of experience working with SFMC or similar enterprise marketing automation platforms; Salesforce certifications are a plus.
• Experience working in distributed or remote teams, with robust time management, ownership, and problem-solving skills.
• Bachelor’s degree

📌 SFMC (6+ Years) (Ahmedabad)
🏢 Mavlers
📍 Ahmedabad