About the role
You will drive demand for Lex Mores Tech's products, across all our product lines including Contract Bazaar, through digital and on-ground channels. You will own performance marketing, SEO, events and e-commerce-style marketing, and you will work closely with, and report to, the Sales Manager, so that everything marketing produces directly feeds and converts the sales pipeline.
Key responsibilities
● Plan, run and optimise performance marketing campaigns across Google, Meta and other paid channels to generate quality leads ● Own SEO strategy and execution to grow organic visibility and inbound leads ● Apply e-commerce marketing practices to improve funnel conversion and campaign performance ● Plan and run events, both on-ground and online,
to generate leads and build the brand ● Manage marketing vendors, agencies and freelancers, holding them to deliverables, timelines and budgets ● Work closely with the Sales Manager to align marketing output with sales targets and pipeline needs ● Track, measure and report on marketing performance, including leads, cost per lead, CAC and ROI What we are looking for ● 4 to 5 years of experience in marketing ● Hands-on experience with e-commerce marketing ● Experience running events ● Solid performance marketing experience across paid channels ● SEO experience ● Vendor management experience ● Comfortable reporting into a sales head, with a demand-generation and pipeline focus ● Analytical, data-driven, and able to own the numbers