IP Licensing Business Development Manager (India) Role Overview We are expanding our IP licensing business in India and are seeking a commercially driven Business Development Manager to drive growth in a fast-growing and highly competitive market. This role requires not only sales capability, but also strong market development, negotiation skills, and the ability to adapt global IP strategies to local market conditions.
Key Responsibilities
1. Business Development & Pipeline Building Identify and acquire current licensees across key categories (FMCG, QSR, retail, apparel, e-commerce, promotions) Build a high-volume pipeline across multiple cities and industries Proactively approach brands with little or no prior IP collaboration experience 2. Deal Structuring & Commercial Negotiation Lead licensing negotiations including royalty structure, MG, and commercial terms Adapt deal structures based on client scale and regional differences Balance revenue targets with pricing sensitivity and deal feasibility 3.
Market Mapping & Channel Strategy Develop understanding of key retail channels, distributors, and brand ecosystems Identify category opportunities and market gaps Support go-to-market strategies for licensed products 4.
Client Education & Localization Educate partners on IP licensing value and business models Co-develop products and campaigns tailored to local market needs Translate global IP into commercially viable local concepts 5. Relationship & Ecosystem Building Build and maintain relationships with brands, distributors, and partners Collaborate closely with regional HQ and licensors 6.
Market Intelligence Monitor competitor activities and market trends Provide insights on pricing, consumer behavior, and category performance Support IP portfolio strategy in India Requirements Must Have 5+ years experience in business development, licensing, FMCG, or retail Strong network in Indian brand or retail ecosystem Proven track record in closing deals and negotiating commercial terms Fluent in English (Hindi or regional languages is a plus) Preferred Experience in entertainment, licensing, or anime industry Experience working across multiple regions Understanding of pricing strategy and retail structure Personality Fit Highly proactive and target-driven Strong negotiation and commercial judgment Comfortable handling high rejection rates Able to manage multiple clients and projects simultaneously Adaptable in a fast-changing environment