Company Description Fitspire – Health | Wellness is a health and fitness brand focused on promoting overall well-being, activeness, and agility for all age groups. The company develops a wide range of wellness products that are globally competitive in authenticity, safety, and performance. Fitspire is committed to becoming one of India’s leading and most respected health and wellness brands by fostering a stronger and healthier environment. Its product portfolio is conceptualized to deliver 100% vegan and vegetarian, chemical-free, and steroid-free formulas driven by innovation and scientific validation. Role Description This is a full-time, on-site role for a Performance Marketing Specialist – D2C/FMCG based in Recent Delhi. The specialist will manage and optimize performance marketing campaigns across digital channels to drive customer acquisition, engagement, and revenue for Fitspire’s D2C and FMCG product lines. Day-to-day responsibilities include planning and executing paid media campaigns, monitoring key performance metrics, running A/B and performance tests, and optimizing budgets and bids to achieve ROI targets. The role also involves collaborating with marketing, creative, and product teams to align campaigns with brand goals, developing data-backed insights, preparing performance reports, and recommending strategies for continuous improvement.



The specialist will stay updated on digital marketing trends and competitive activities within the health and wellness sector. Qualifications
• Candidates should possess strong Analytical Skills and Data Analysis capabilities to interpret campaign performance and customer behavior.
• Candidates should possess solid Performance Management skills to plan, execute, and optimize digital marketing campaigns across D2C/FMCG channels.
• Candidates should possess experience in Performance Testing, including A/B testing and experimentation to improve conversion and ROI.
• Candidates should possess effective Communication skills to collaborate with cross-functional teams and present insights clearly.
• Experience with performance marketing platforms (e.g., Google Ads, Meta Ads, programmatic tools) and web analytics tools (e.g., Google Analytics) is beneficial.
• Understanding of D2C and FMCG marketing funnels, attribution models, and customer lifecycle strategies is preferred.
• Bachelor’s degree in Marketing, Business, Analytics, or a related field, or equivalent practical experience.
• Ability to work in a fast-paced environment, prioritize multiple campaigns, and maintain a data-driven, results-oriented mindset.

📌 Performance Marketing specialist (New Delhi)
🏢 Fitspire - Health | Wellness
📍 New Delhi