Marketing Specialist — Lotus Care INCompany: Lotus Care IN

Job Type
Full-time Work Mode: Remote Working Days: Monday to Saturday (6 days a week) Compensation: ₹3–10 LPA CTC, including variable pay Company DescriptionLotus Care IN is a premium home care platform that connects families across India with carefully verified and trained care professionals for elderly care, personal care, post-surgery recovery, dementia support, home assistance, and companionship. The organization is built on the belief that care should feel like family, emphasizing trust, dignity, and human connection rather than transactional interactions. Lotus Care IN serves both families seeking reliable support for aging loved ones and care professionals who want recognition and fair compensation for their expertise. The platform offers flexible care options, including one-time, recurring, and long-term services, with transparent pricing and continuity of care from familiar caregivers. Lotus Care IN is designed specifically for Indian families, focusing on high-quality, human-centered care in the home environment. Role DescriptionThe Marketing Specialist is a full-time, remote role responsible for driving brand awareness, customer engagement, and lead generation for Lotus Care IN across digital and offline channels. The specialist will develop and execute marketing strategies and campaigns, create and manage content for social media and other platforms, and support initiatives that connect families and care professionals with the Lotus Care IN platform. Day-to-day responsibilities include conducting market research, analyzing customer insights, collaborating with sales and operations teams to align messaging, and tracking campaign performance against key metrics. The Marketing Specialist will also strengthen the brand's positioning around trust and family-like care, manage communication with potential customers,



and support customer service initiatives to ensure a consistent and positive experience. The role requires a proactive, results-oriented qualified who can work independently in a remote environment, manage multiple priorities, and contribute to the company's growth.

Key Responsibilities
• Marketing Strategy: Develop and execute marketing strategies to increase brand awareness, customer acquisition, and engagement.
• Digital Marketing: Plan and manage campaigns across social media, digital platforms, and other relevant channels.
• Content Creation: Create compelling, audience-focused content, including social media posts, campaign creatives, blogs, and promotional materials.
• Lead Generation: Identify opportunities to generate qualified leads from families seeking home care services and potential care professionals.
• Market Research: Research customer needs, competitor activities, market trends, and opportunities in India's home care sector.
• Brand Positioning: Communicate Lotus Care IN's core values of trust, dignity, continuity, and compassionate care.
• Sales and Customer Engagement: Support lead nurturing, customer onboarding, and communication with prospective customers.
• Campaign Analytics: Monitor campaign performance, analyze key metrics, and recommend improvements to optimize results.
• Cross-functional Collaboration: Work closely with sales and operations teams to align marketing activities with business objectives.
• Customer

Experience:
Support customer communication and service initiatives to ensure a positive and consistent brand experience.



Qualifications and Skills
• Strong written and verbal communication skills, with the ability to adapt messaging for diverse audiences.
• Market research skills, including customer insight gathering, competitor analysis, and trend identification.
• Sales and customer service skills, including lead nurturing, customer onboarding, and empathetic communication.
• Understanding of marketing strategy, audience segmentation, campaign planning, and multichannel marketing.
• Familiarity with digital marketing tools, social media management platforms, and basic analytics tools such as Google Analytics and CRM platforms.
• Ability to work independently in a remote environment, manage multiple projects, and meet deadlines.
• A results-oriented mindset with an interest in customer acquisition, brand growth, and performance measurement.
• Experience in healthcare, home care, consumer services, or a related sector is an advantage.
• A bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience. Compensation and Working Schedule
• Annual CTC: ₹3,00,000–₹10,00,000 per annum (₹3–10 LPA), including variable pay.
• Working Days: Monday to Saturday, six working days per week.
• Work Mode: Fully remote.
• Employment Type: Full-time. The compensation package will be structured based on the candidate's skills, relevant experience, and suitability for the role. The stated CTC includes variable compensation. Who Should Apply?
• We are looking for a proactive and empathetic marketing professional who can combine strategic thinking, creative execution, customer understanding, and performance analysis to help Lotus Care IN grow. If you are passionate about building a trusted brand and making quality home care more accessible to Indian families, we would love to hear from you.

📌 Marketing Specialist (Mumbai)
🏢 Lotus Care IN
📍 Mumbai