Read JD carefully before applying Job title: Ads copywriter

Location:
Noida, Uttar pradesh. Budget: 50k Experience
- 2
- 3 years (Candidates who have experience with Advertisement copywriting will only be selected) ONLY FROM D2C SKINCARE, BEAUTY, COSMETICS INDUSTRY. 01 | Performance & Conversion Copy
• Write compelling, conversion-focused copy for Meta Ads, Google Ads, emailers, landing pages, PDPs, website banners and other digital touchpoints.
• Develop hooks, headlines, CTAs and messaging frameworks that capture attention and drive action.
• Create benefit-led product communication rooted in consumer needs and behaviour. 02 | Brand & Storytelling
• Translate product features, ingredients and consumer insights into simple, memorable and persuasive stories.
• Build and maintain a consistent SEREKO brand voice across all consumer-facing communication.
• Partner with designers, marketers and product teams to develop integrated campaign concepts. 03 | SEO & Content
• Write high-quality, SEO-optimised blogs, articles and long-form content.
• Understand keyword intent and incorporate keywords naturally without compromising readability or brand voice.
• Contribute to both on-page and off-page SEO initiatives.
• Stay updated on search trends, content formats and evolving SEO best practices. 04 | Data-Led Copywriting
• Review copy performance through metrics such as CTR, engagement,



conversion and other campaign KPIs.
• Use performance insights to continuously refine messaging and improve outcomes.
• Keep an eye on competitor communication, consumer trends and emerging D2C storytelling formats. WHAT WE’RE LOOKING FOR
• 2–3 years of hands-on copywriting experience, preferably with a D2C/e-commerce brand or a digital agency working with D2C clients.
• Strong understanding of consumer psychology and direct-response copywriting.
• A portfolio demonstrating versatility across ads, product pages, websites, campaigns and SEO content.
• Robust command of grammar, language, tone and editing.
• Ability to simplify complex ideas and turn them into clear, compelling consumer communication.
• Comfortable working in a fast-paced environment with multiple priorities and tight timelines.
• Understanding of keyword research and SEO content writing.
• Familiarity with Google Analytics, SEMrush, Ahrefs, SurferSEO or similar platforms will be an advantage. YOU’LL HAVE AN EDGE IF YOU BRING
• Understanding of CRO and performance marketing.
• Experience writing for skincare, beauty, wellness or consumer brands.
• A strong instinct for branding, storytelling and cultural trends.
• Experience turning consumer insights into creative campaign concepts.
• A portfolio that makes us stop scrolling.

📌 Ads copywriter (Noida)
🏢 CAREERBLOC ~
📍 Noida