Responsibilities:
• Understand each client’s business model, customers, offerings, and growth objectives.
• Develop campaign strategies, budget allocations, and performance targets aligned with business goals.
• Set up and manage relevant Google Ads campaigns across Search, Shopping, Performance Max, Display, and YouTube.
• Conduct keyword research, analyse search intent, and maintain negative keyword lists.
• Brief creative teams on campaign assets.
• Set up and validate conversion tracking using Google Tag Manager and GA4, with support from developers where required.
• Monitor budgets, bids, search terms, placements, and campaign performance to identify improvements.
• Test ad copy, bidding approaches, landing pages, and campaign structures systematically.
• Work with client sales teams to understand lead quality and connect campaign performance to business outcomes.
• Identify landing page improvements that increase conversion rates.




• Prepare clear reports explaining results, insights, and recommended actions.
• Stay updated on platform changes and apply relevant improvements responsibly. Traits We Value:
• Analytical thinking: Comfortable working with numbers and investigating why performance changes.
• Business understanding: Connects campaign metrics with lead quality, acquisition costs, and revenue.
• Ownership: Proactively identifies issues, proposes solutions, and follows through.
• Attention to detail: Checks tracking, targeting, budgets, and campaign settings carefully.
• Structured experimentation: Tests clear hypotheses and documents what works.
• Explicit communication: Explains performance and recommendations in simple language.
• Curiosity and integrity: Keeps learning and reports results honestly, including what needs improvement.

📌 Google Ads Specialist (Velachery)
🏢 8Spades Advertising
📍 Velachery