Overview
• Lead the dermatology business unit’s marketing strategy, overseeing product lifecycle from conception to market launch.
• Drive brand equity, ethical marketing, and performance‑marketing campaigns across digital and offline channels.

Key Responsibilities
• Conceive and execute go‑to‑market (GTM) plans for new dermatology products, aligning with product strategy and sales targets.
• Own the full product launch process—market research, positioning, pricing, branding, and post‑launch performance tracking.
• Lead programmatic advertising initiatives, optimize revenue streams, and monitor data‑driven campaign effectiveness.
• Build and maintain online marketing alliances, partnership agreements, and cross‑functional collaborations with sales, R&D;, and regulatory teams.
• Design and implement state‑of‑the‑art product‑management processes to ensure rapid, compliant product introductions.
• Develop and manage the brand plan, including visual identity, messaging, event management, and retail‑market dynamics.
• Coach and mentor a multidisciplinary marketing team, fostering functional expertise in product management, branding, and analytics.




• Prepare and deliver sales presentations to advertising agencies and key stakeholders, supporting business‑development initiatives. Required Qualifications
• 10–15 years of experience in pharma/healthcare marketing, with at least 5 years in a senior product‑management or brand‑lead role.
• Proven track record of launching dermatology or related therapeutic‑area products
• Demonstrated ability to develop and execute comprehensive marketing strategies, including digital, PR, and event‑based tactics.
• Strong business acumen with experience creating business‑development procedures and revenue‑optimization models.
• Excellent stakeholder management and client‑facing experience, including agency and advertiser relations. Preferred Qualifications
• MBA or advanced degree in Marketing, Business, or a related field.
• Certifications such as NPDP, PDMA, or other product‑management credentials.
• Experience in audio/video/conferencing product markets or rapid‑growing advertising media businesses. Core

Skills:
Product Launch & Lifecycle Management, GTM Strategy, Branding & Ethical Marketing, Programmatic Advertising & Data Ops, Market Research & Pricing, Team Leadership & Mentoring.

📌 Marketing Head (Mumbai)
🏢 Alkem Laboratories
📍 Mumbai