● Develop Marketing Strategies: Create and implement result-oriented marketing strategies across digital channels to drive lead generation. ● Account-Based Marketing (ABM): Design and execute targeted ABM campaigns to engage decision-makers and key stakeholders. ● Ad Campaign Management: Plan, run, and optimize ad campaigns on platforms like Facebook, LinkedIn, and Google to exceed performance goals. ● Email & WhatsApp Marketing: Use personalized outreach tactics to increase engagement through email and WhatsApp campaigns. ● AI-Powered Marketing Automation: Leverage the latest AI tools to streamline marketing processes and drive efficiency. ● Event and Webinar Campaigns: Oversee marketing efforts to maximize registrations and attendance for events and webinars.
Requirements ● Proven experience in performance marketing and lead generation. ● Expertise in ABM strategies, managing ad platforms, and tools such as Google Ads, LinkedIn Ads, Facebook Ads Manager, and others. ● Strong knowledge of Google Analytics, GTM, and similar data analysis platforms. ● Hands-on experience with email marketing tools and marketing automation systems. ● A proven track record of driving Webinar and event acquisition campaigns. ● A passion for startups and the ability to adapt to a fast-paced, high-growth setting.
📌 Performance Marketing Head ID 1204 (India)
🏢 MarketScope
📍 India
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