Key Responsibilities
• Lead Digital Excellence: Spearhead digital marketing strategy for Kia India, guiding internal teams and agency partners to strengthen the brand’s digital thought leadership.
• Integrated Strategy: Collaborate across Marketing & PR divisions to design cohesive, result-driven marketing strategies aligned with the business plan.
• Content Leadership: Drive integrated digital communication plans that position Kia as a content leader across digital platforms.
• Cross-Functional Collaboration: Partner with internal teams to support all digital communication requirements with seamless execution.
• Digital & Hyperlocal Innovation: Stay ahead of emerging trends, identifying and adopting current platforms and techniques to enhance competitiveness.
• Performance Marketing: Develop and execute robust hyperlocal digital media strategies across SEM, Programmatic, Social, and Display channels in collaboration with agencies and regional offices.
• ROI & Analytics: Define and monitor campaign KPIs, cost efficiencies, and ROI benchmarks; optimize performance through data-driven insights.
• Regional & Dealer Enablement: Work closely with regional offices, dealerships, and partners to ensure effective implementation of localized marketing initiatives.
• Dealer Marketing Oversight:



Streamline dealer marketing operations through coordinated agency and internal team management for accuracy and timeliness. Qualifications
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Education:
Graduate or Postgraduate degree in Commerce, Economics, Mass Communication, or Marketing.
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Experience:
14–18 years of relevant experience in Marketing, Digital Marketing, or Media Planning, preferably with a focus on Hyperlocal or regional campaigns.
• Automotive brand (OEM) experience preferred; candidates with a proven track record of managing large automotive brands from the agency side will also be considered. Key Skills & Competencies
• Analytical Expertise: Strong command of performance marketing metrics, analytics tools, and ROI measurement.
• Digital Mastery: Deep understanding of digital media channels and hyperlocal marketing ecosystems.
• Leadership: Proven ability to manage agencies and execute large-scale, multi-regional campaigns effectively.
• Collaborative Excellence: Skilled in communication, coordination, and stakeholder alignment across teams and functions.
• Strategic Agility: Balance of long-term vision with hands-on execution to drive business outcomes. Digital Media, Digital Marketing Manager, Digital Analytics, Digital Campaigns

📌 Section Head (Gurugram)
🏢 Kia India
📍 Gurugram