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The Sr. Executive – Conversations will be responsible for making outbound B2B calls, engaging with business professionals, and communicating details about products, services, virtual sessions, conferences, and roadshows. The role involves data profiling, audience generation, lead generation, prospecting, and scheduling meetings to support business development initiatives.

Mandatory Requirement: Candidates must have hands-on experience in B2B outbound calling in at least one of the following areas: Lead Generation, Audience Generation, Demand Generation, Business Development, or Inside Sales.

Key Responsibilities

- Make outbound B2B calls to business professionals, decision-makers, and potential customers for virtual sessions, conferences, roadshows, and other assigned campaigns.
- Conduct B2B lead generation, audience generation, demand generation, and prospecting activities.
- Collect, validate, profile, and maintain relevant business contact data.
- Reach out to prospects and clearly communicate the benefits of attending sessions, conferences, events, or exploring relevant products and services.
- Identify potential prospects and generate qualified leads.
- Schedule meetings and appointments with relevant business stakeholders.
- Maintain high standards of call quality, professionalism, and customer engagement.
- Achieve assigned daily, weekly, and monthly calling and campaign targets.
- Maintain accurate records of calls, interactions, prospect details, and follow-up activities.
- Prepare and share outbound calling reports and campaign performance updates.
- Demonstrate persistence, patience,



and professionalism while engaging with prospects.

Qualifications:

- Graduate in any discipline.
- 2–3 years of relevant experience in B2B outbound calling, inside sales, lead generation, audience generation, demand generation, or business development.
- Hands-on B2B calling experience is mandatory.
- Experience engaging with business professionals, corporate audiences, or decision-makers is preferred.

Skills Required:

- Excellent verbal communication and interpersonal skills.
- Solid B2B prospecting, cold-calling, and lead-generation skills.
- Ability to explain products, services, and event value propositions clearly and confidently.
- Target-oriented, energetic, self-motivated, and persistent approach.
- Strong follow-up, time-management, and relationship-building skills.
- Proficiency in MS Office, particularly Excel, Word, and PowerPoint, is mandatory.
- Ability to maintain accurate databases and prepare activity reports.

Company Description

Younion Marketing Solutions is a agile and innovative marketing services company dedicated to helping businesses build strong, lasting connections with their target audiences.

With a team of approximately 60 professionals and over 15 years of industry experience, Younion designs and delivers experiential marketing campaigns for leading global brands, including Red Hat, Google, Microsoft, AWS, VMware, Salesforce, Tableau, Automation Anywhere, IBM, Cisco, and NVIDIA.

At Younion, we believe effective marketing goes beyond reaching potential customers—it is about creating meaningful connections that drive engagement and business results.

📌 Sr Executive Conversations (Pune)
🏢 YOUNION
📍 Pune