Company Description RINIROY BEAUTY is India’s first beauty brand built exclusively for medium to rich Indian skin tones. We’re building products that solve the everyday makeup challenges for women have been taught to accept - from foundations that look grey to lip shades that disappear on deeper skin. Every product we create starts with one belief: brown skin doesn't need correction, it deserves curation. (https://riniroybeauty.com/)
Role Description
We’re looking for someone who is obsessed with content and storytelling.
Your job is to make people care about RINIROY BEAUTY - through stories, ideas, conversations and content that people actually want to watch and share.
We’re looking for a Social Media & Influencer Marketing Manager who lives and breathes culture, has a pulse on trends, and knows exactly what makes people stop scrolling.
What you’ll do
- Find the story in everything- a product, a customer, a conversation, a trend and turn it into content people want to watch and share.
- Create Reels, UGC and short-form content from idea to execution.
- Write hooks, scripts and creative concepts,
and bring them to life.
- Shoot and edit content yourself.
- Discover creators who genuinely connect with our brand and audience.
- Build relationships with influencers, manage collaborations and bring exciting creator-led campaigns to life.
- Own influencer partnerships from outreach and negotiation to content delivery and performance tracking.
- Help shape RINIROY’s voice, personality and presence online.
Qualifications
1. 1–3 years experience in creating and managing content for brands, including conceptualising, shooting and editing content.
2. Comfortable shooting and editing short-form content.
3. Strong storytelling and creative instincts.
4. Can identify why a piece of content works and not just what is trending.
5. Beauty/fashion/lifestyle experience is a plus, but excellent content instincts matter more than industry experience.
6. Proficient in Canva and comfortable using tools like CapCut, Adobe Creative Suite or other content creation/editing tools.
📌 Social Media & Influencer Associate (Mumbai)
🏢 RINIROY BEAUTY
📍 Mumbai
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