Roles and Responsibilities:

- Brand &
- Market Presence

- Help strengthen and grow the company’s brand presence across relevant B2B, technology, HR, L&D; and enterprise communities.
- Develop and execute initiatives that increase brand awareness and visibility among our target customers.
- Identify relevant industry conversations, trends, platforms, communities and opportunities where the company should have a presence.
- Ensure consistent messaging and positioning across marketing channels and customer-facing materials.
- Conduct market and competitor research to identify new opportunities for brand and market positioning.
- Help build the company’s voice and presence across relevant digital and industry platforms.

2. Events &

- Industry Presence

- Identify and evaluate industry conferences, events, roundtables, webinars, forums and sponsorship opportunities that the company should participate in.
- Build an annual/quarterly event calendar based on target industries, customers and business priorities.
- Work with the CRO and Sales team to decide which events are worth investing in.
- Manage event participation end-to-end, including planning, messaging, collateral, speakers, customer participation and post-event follow-up.
- Look for opportunities for the company’s leaders to speak, participate in panels, moderate discussions or build thought leadership at relevant industry events.
- Track the effectiveness of events and recommend where we should increase, reduce or change our investment.

3. Social Media &

- Content

- Own and manage the company’s key social media channels, particularly LinkedIn.
- Develop and maintain a content calendar aligned with business priorities, industry trends and company initiatives.
- Work with internal teams to create content around customers, leadership, industry insights, products, events and company updates.
- Coordinate with designers, content creators and external agencies where required.
- Monitor engagement and performance and continuously improve our content strategy.
- Build a stronger executive and leadership presence on social platforms where relevant.

4. Customer Marketing &

- Sales Support

- Work closely with Sales to identify opportunities to showcase our customers and success stories.
- Own the development of customer testimonials, case studies,



success stories, customer videos and other advocacy content.
- Work with Sales teams to identify strong customer stories and turn them into compelling marketing assets.
- Develop sales collateral, presentations, brochures, one-pagers and other materials that help Sales communicate the company’s value proposition.
- Support Sales with marketing campaigns and initiatives focused on target accounts and customer acquisition.
- Understand what Sales teams need from Marketing and ensure the right content and support are available.

5. Demand Generation &

- Campaigns

- Plan and execute marketing campaigns that support brand awareness, lead generation and customer acquisition.
- Work with the CRO and Sales team to identify priority industries, accounts, personas and markets.
- Support targeted campaigns around specific industries, solutions, customer segments or business priorities.
- Work with relevant partners and agencies to execute digital campaigns, email campaigns, webinars and other demand-generation initiatives.
- Track campaign performance and identify opportunities to improve engagement and lead generation.
- Help build a more structured and measurable marketing engine over time.

6. CRO &

- Leadership Projects

- Work closely with the CRO on strategic marketing and business initiatives.
- Take ownership of special projects that require research, market understanding, content, campaigns or external engagement.
- Prepare marketing plans, presentations and recommendations for leadership.
- Research new markets, industries, customer segments, partnerships and marketing opportunities.
- Help translate business priorities from the CRO and Sales leadership into practical marketing initiatives.
- Be comfortable taking an idea from “we should do this” to planning, execution and measurement.

7. Global Marketing Exposure





- Support marketing initiatives across India and international/global markets as the company expands its presence.
- Understand the differences in messaging, channels, events, content and customer engagement across different markets.
- Bring global B2B marketing best practices into the company’s marketing initiatives.
- Adapt campaigns and content for different geographies and audiences where required.
- Experience working with global teams, customers or markets will be strongly preferred.

Candidate Profile

What We’re Looking For

- 7+ years of experience in B2B Marketing, Brand Marketing, Demand Generation, Product Marketing, Content Marketing or a similar role.
- Solid understanding of B2B marketing and enterprise customer audiences.
- Experience working closely with Sales and senior business leaders.
- Strong experience in managing LinkedIn and other social media channels for a B2B organization.
- Experience planning and executing events, conferences, webinars, roundtables or industry initiatives.
- Strong content and communication skills with the ability to create or manage high-quality marketing content.
- Experience developing case studies, customer testimonials and sales collateral.
- Good understanding of demand generation and marketing campaigns.
- Strong project management skills and the ability to manage multiple initiatives simultaneously.
- Ability to work independently and take ownership of projects from start to finish.
- Strong communication, stakeholder management and presentation skills.
- Commercial mindset: understands that Marketing should ultimately support brand, customer engagement and revenue growth.

Preferred Experience

- Experience in B2B SaaS, EdTech, HRTech, Learning &
- Development, Technology, Consulting or Professional Services.
- Experience working with global markets or international marketing teams.
- Experience marketing to enterprise customers and senior decision-makers.
- Experience managing external agencies, freelancers, designers or content partners.
- Experience with marketing automation, CRM and analytics tools.
- Exposure to account-based marketing (ABM) or targeted account campaigns.
- Experience with thought leadership and executive branding.
- Experience managing marketing budgets and evaluating ROI from events and campaigns.

📌 Senior Marketing Manager (Bengaluru)
🏢 SyncUp
📍 Bengaluru