Division: Café Day Beverage

Function: Marketing

Location: Bengaluru

Reporting To: President – Marketing

Role Overview

We are looking for a Senior Manager – Marketing to drive marketing initiatives for the Café Day Beverage Division. The role will focus on strengthening brand presence, developing and launching new products, driving consumer engagement, and supporting business growth through integrated marketing campaigns across digital and offline channels.

Key Responsibilities

- Brand Strategy and Management: Develop and execute marketing initiatives to strengthen brand positioning, ensure consistent brand communication, and enhance brand visibility across consumer touchpoints.
- New Product Development and Launches: Work closely with cross-functional teams to develop product briefs, understand consumer needs, support new product development, and plan product launches.
- Integrated Marketing Campaigns: Plan and execute marketing campaigns across digital, social media, retail, and other relevant channels to build awareness and drive product adoption.
- Consumer Engagement: Develop initiatives to increase consumer interaction, brand affinity, and engagement across digital platforms and other customer touchpoints.
- Content and Communication: Oversee the development of relevant brand content and marketing communication in line with brand guidelines and business objectives.
- Digital Marketing: Drive the brand’s digital presence through social media, website, app, and other digital platforms, leveraging campaigns to improve engagement and business outcomes.
- Business Growth: Partner with business teams to develop marketing initiatives that support sales growth, product visibility, distribution, and customer acquisition.
- Market and Consumer Insights: Track market trends, competitor activities,



and consumer preferences to identify opportunities for current products, campaigns, and brand differentiation.
- Agency Management: Manage creative, digital, media, and content agencies to ensure effective campaign execution, timely delivery, and quality of output.
- Marketing Budget and Performance: Monitor marketing spends, evaluate campaign effectiveness, and optimize investments to improve marketing efficiency and returns.
- Cross-functional Collaboration: Work closely with sales, product development, operations, and other stakeholders to ensure alignment between marketing plans and business priorities.

Educational Qualification
- Master’s degree in Marketing, Business Administration, Communications, or a related field.

Experience and Skills

- 7-9 years of experience in marketing, brand management, or integrated marketing.
- Experience in FMCG, beverages, food and beverage, retail, or other consumer-facing businesses would be preferred.
- Exposure to brand building, product launches, and integrated marketing campaigns.
- Strong understanding of consumer behaviour, market trends, and brand positioning.
- Experience in digital marketing, social media, and content development.
- Ability to manage external agencies, budgets, and multiple marketing initiatives.
- Strong analytical, communication, project management, and stakeholder management skills.
- Ability to translate business objectives and consumer insights into effective marketing initiatives.

Key Performance Indicators

- Brand awareness, visibility, and consumer engagement.
- Successful execution of new product launches and marketing campaigns.
- Contribution of marketing initiatives to sales and business growth.
- Effectiveness of marketing spends and campaign performance.
- Growth in digital engagement and consumer reach.
- Timely execution of marketing plans and adherence to brand guidelines.

📌 Senior Marketing Manager (Bengaluru)
🏢 Café Coffee Day
📍 Bengaluru