Job Summary

We are looking for a results-oriented Performance Marketing Specialist to manage paid advertising campaigns, drive customer acquisition, and improve revenue through data-driven marketing strategies. The ideal candidate should have hands-on experience with Meta Ads and Google Ads, along with a strong understanding of campaign optimization, conversion tracking, and performance analysis.

Key Responsibilities

Plan, manage, and optimize Meta Ads and Google Ads campaigns.

Drive customer acquisition, online sales, qualified website traffic, and conversions.

Monitor key performance metrics, including ROAS, CAC, CPA, CTR, CPC, and conversion rates.

Manage campaign budgets efficiently to maximize profitability and return on ad spend.

Optimize audiences, ad creatives, campaign structures, bidding strategies, and landing pages.

Conduct A/B testing across ad copy, creatives, audiences, offers, and landing pages.





Implement and monitor conversion tracking using tools such as Meta Pixel, Google Analytics, and Google Tag Manager.

Develop retargeting and remarketing campaigns to improve conversions and customer retention.

Collaborate with creative, content, and marketing teams to develop high-performing campaigns.

Prepare regular performance reports and provide actionable recommendations for improvement.

Required Skills and Qualifications

2–4 years of hands-on experience in performance marketing or paid digital advertising.

Robust practical knowledge of Meta Ads Manager and Google Ads.

Experience managing campaigns focused on sales, leads, conversions, or revenue.

Proficiency in Excel or Google Sheets and marketing analytics.

- Ability to manage multiple campaigns and budgets effectively.

📌 Performance Marketing Specialist (Gurugram)
🏢 WiseLife
📍 Gurugram