The Role

We are looking for a performance marketing specialist with proven experience in scaling FMCG, D2C, or consumer brands across paid digital media and e-commerce marketplaces. The ideal candidate will be obsessed with numbers, consumer acquisition, conversion, and profitability—not just impressions and clicks.

Key Responsibilities

- Meta Ads: Plan, execute, optimise, and scale campaigns across Facebook and Instagram to drive customer acquisition and revenue.
- Google Ads: Manage Search, Shopping, Performance Max, Display, and YouTube campaigns wherever relevant.
- Marketplace Advertising: Manage and optimise sponsored advertising across Amazon, Flipkart, Myntra, and other relevant e-commerce platforms.
- Accelerate ROAS: Improve Return on Ad Spend through audience segmentation, campaign restructuring, creative testing, retargeting, and funnel optimisation.
- Reduce ACOS: Continuously reduce Advertising Cost of Sales on marketplaces while growing sales and maintaining product visibility.
- Scale Profitably: Balance revenue growth, customer acquisition cost, contribution margins, and advertising spend to deliver sustainable business growth.
- Creative Performance: Work closely with the creative team to develop and test high-converting ad creatives, product videos, copy, and offers.
- Analytics & Reporting: Track ROAS, ACOS, TACOS, CAC, CTR, CPC, CVR, and revenue attribution. Build actionable reports and performance dashboards.
- Conversion Optimisation: Identify bottlenecks across product listings, landing pages, and checkout journeys to improve conversion rates.
- Budget Management:



Allocate budgets dynamically across platforms based on performance, sales potential, and profitability.
- Growth Strategy: Develop scalable performance marketing strategies for launches, seasonal campaigns, promotional events, and new customer acquisition.

What We’re Looking For
- 3–6 years of hands-on experience in performance marketing.
- Proven experience in scaling an FMCG, D2C, beauty, personal care, fragrance, or other consumer products business.
- Solid practical expertise in Meta Ads Manager and Google Ads.
- Demonstrable experience managing e-commerce marketplace advertising, particularly Amazon Ads and Flipkart Ads.
- A proven track record of improving ROAS, reducing ACOS, and scaling advertising-driven revenue.
- Strong understanding of unit economics, attribution, conversion funnels, and profitability.
- Data-driven thinking, analytical ability, and a bias for action.
- Experience with Shopify, Google Analytics 4, pixels, conversion tracking, and reporting tools will be an advantage.

How We’ll Measure Success
- Higher ROAS and lower ACOS.
- Consistent growth in paid-attributed sales and total online revenue.
- Lower customer acquisition costs.
- Improved conversion rates and advertising efficiency.
- Profitable scaling of digital and marketplace channels.

Important: We are looking for someone who has actually scaled businesses and managed performance budgets—not someone whose experience is limited to running campaigns without measurable business outcomes. Immediate joiners are an advantage.

📌 Performance Management Specialist META, GOOGLE and ECOMMERCE (Kolkata)
🏢 FFACE
📍 Kolkata