Company Description Located on Mount Road in Chennai and part of the Amalgamations Group since the 1940s, Higginbothams Private Limited is one of the city’s most iconic bookstores. The company is known as a cherished sanctuary for book lovers, offering a curated selection of titles across genres. Higginbothams celebrates the enduring power of literature and provides an inviting space for readers, students, and professionals.

Team members are encouraged to share a passion for books and contribute to a vibrant, customer-focused environment.

Role Description This is a full time, on-site Marketing Executive role based in Chennai.

The Marketing

Executive will plan and execute marketing campaigns to increase footfall and sales, aligning initiatives with the company’s brand and objectives. Daily responsibilities include social media management, analyzing customer trends, coordinating promotional events, and managing in-store marketing materials. The role involves close collaboration with the sales team to design offers, track campaign performance, and support customer engagement activities.

The Marketing





Executive will also contribute to digital and local outreach efforts to strengthen the bookstore’s presence in the community.

Qualifications

- Candidates should possess skills in digital marketing, with focus on Meta platforms, to design and implement effective promotional strategies.
- Candidates should possess skills in Market Research to understand customer preferences, competitive landscape, and emerging trends.
- Candidates should possess strong Communication skills to engage customers, coordinate with internal teams, and work with external partners.
- Candidates should possess Sales and basic Marketing skills to support revenue growth and customer acquisition initiatives.
- Relevant experience in retail, publishing, or bookselling is an advantage.
- Bachelor’s degree in Marketing, Business, Communications, or a related field is preferred.
- Preferably with 1-3 years of overall experience, of which at least 1 year of social media marketing.
- Ability to work on-site, manage multiple tasks, and collaborate effectively in a team-oriented environment.

📌 Marketing Executive (Chennai)
🏢 Higginbothams Private
📍 Chennai