About the Team

Colors is a leading Hindi General Entertainment Channel (GEC) within JioStar’s entertainment portfolio. The marketing team plays a key role in building show awareness, strengthening audience engagement and driving viewership through insight-led campaigns and integrated brand communication.

Working at the intersection of content, creativity, consumer understanding and media, the team partners with internal stakeholders and external agencies to bring show narratives to life, build audience connect and sustain the visibility of the Colors portfolio across television and digital platforms.

About the Role The Manager – Marketing will be responsible for planning and executing integrated marketing campaigns for assigned shows on Colors, spanning new show launches, ongoing sustenance and key programming milestones. The role requires a solid understanding of consumer behaviour, creative communication and media effectiveness to translate content propositions into compelling campaigns that build awareness, drive audience interest and support viewership objectives.

The individual will work closely with content, creative, digital, media and distribution teams to develop campaign strategies, deliver impactful communication and maintain consistent visibility for shows throughout their lifecycle. The role calls for a balance of strategic thinking, creative judgement, executional rigour and a performance-oriented approach to marketing.

Key Responsibilities

1. Show Launch Strategy & Integrated Campaign Execution

- Develop and execute end-to-end marketing plans for new show launches, translating the show's premise, audience proposition and key differentiators into compelling consumer-facing communication.
- Build integrated campaign plans across television, OTT, digital, social media, print, outdoor advertising (OOH), public relations and on-ground activations, as relevant to the campaign objectives.
- Develop creative briefs, key visuals (KVs), messaging frameworks and campaign narratives in collaboration with creative and communication partners.
- Ensure the timely development and rollout of promos, campaign assets, internal branding and supporting communication across relevant platforms.
- Identify opportunities for innovative campaign formats, partnerships and audience touchpoints that can strengthen show awareness and distinctiveness.

2. Consumer Insights & Marketing Strategy

- Translate consumer research, audience behaviour, cultural trends and content insights into actionable marketing strategies and campaign ideas.
- Understand the target audience, viewing motivations and competitive landscape to sharpen show positioning, messaging and campaign relevance.
- Work with research and insights teams to identify audience opportunities, assess consumer perceptions and inform campaign planning.
- Proactively identify opportunities to strengthen audience interest,



alongside potential risks to show visibility or engagement, and recommend appropriate marketing interventions.

3. Show Sustenance & Portfolio Management

- Develop proactive sustenance plans for assigned shows to maintain audience interest, reinforce show positioning and ensure continued visibility beyond the launch phase.
- Plan creative refreshes and communication interventions around key story developments, programming milestones, talent-led moments and other relevant opportunities.
- Monitor the marketing needs of assigned shows and recommend timely interventions based on audience response, content developments and campaign performance.
- Ensure consistent and coordinated communication across the Colors ecosystem, adapting campaign messaging and assets to suit the requirements of different platforms.
- Partner with relevant stakeholders to support the ongoing health and visibility of shows through their lifecycle.

4. Campaign Performance & Effectiveness

- Track campaign delivery and performance against defined marketing objectives, identifying opportunities to improve reach, engagement and media effectiveness.
- Conduct post-campaign and post-launch evaluations to capture key learnings, assess the effectiveness of campaign interventions and inform future planning.
- Develop a working understanding of television viewership metrics, including GRPs, reach and time spent viewing (TSV), and use relevant performance indicators to inform marketing decisions.
- Prepare campaign reviews, performance updates and presentations highlighting outcomes, insights and recommendations for optimisation.

5. Cross-Functional & Agency Management

- Collaborate with internal teams across Content, Digital, OAP, Graphics, Traffic, Presentation, Sales and Distribution to ensure aligned planning and seamless campaign execution.
- Brief and coordinate with external creative, media, production and research agencies to translate campaign objectives into effective deliverables.
- Manage campaign timelines, creative development, asset delivery and execution dependencies, ensuring quality and consistency across touchpoints.
- Maintain alignment among stakeholders through clear communication, timely follow-ups and effective resolution of executional challenges.

6. Innovation, AI & Marketing Effectiveness

- Leverage AI-enabled tools to support creative ideation, copywriting, pitch development, go-to-market (GTM) decks and campaign presentations.
- Explore new formats,



consumer touchpoints and marketing approaches that can improve campaign relevance, speed and effectiveness.
- Identify opportunities to streamline marketing workflows and improve the quality and efficiency of campaign planning and delivery.

Skills & Attributes for Success

- Consumer-first mindset: Ability to understand audience motivations, behaviour and cultural context, and translate these into relevant marketing strategies.
- Integrated campaign expertise: Experience planning and executing 360-degree campaigns across television, OTT, digital, social media, print, OOH and other relevant channels.
- Creative judgement: Ability to assess creative ideas, sharpen campaign messaging and ensure communication is distinctive, relevant and aligned with the show's proposition.
- Executional excellence: Strong project management skills, with the ability to manage multiple campaigns, timelines, stakeholders and deliverables simultaneously.
- Analytical orientation: Comfort interpreting campaign performance, consumer insights and basic television viewership metrics to inform decisions.
- Stakeholder management: Ability to work effectively with cross-functional teams and external agencies, aligning multiple partners towards shared objectives.
- Digital and social media understanding: Awareness of digital platforms, content formats and audience engagement approaches.
- Innovation and adaptability: Openness to experimenting with new campaign ideas, formats and AI-enabled tools to improve marketing outcomes.
- Passion for entertainment: Strong interest in Hindi GEC content, television programming, popular culture and evolving audience preferences.

Education & Experience

- Bachelor's or Master's degree in Marketing, Business Administration, Communications or a related discipline.
- 6–8 years of experience in marketing, brand management, integrated communications, advertising or media.
- Demonstrated experience in planning and executing integrated marketing campaigns, preferably across consumer-facing brands, media, entertainment or content-led businesses.
- Experience working with creative and media agencies, developing campaign briefs and managing end-to-end campaign execution.
- Exposure to campaign performance measurement, consumer research and digital marketing is preferred.

Preferred / Good to Have

- Experience in television, OTT, entertainment marketing or content-led campaigns.
- Understanding of the Hindi GEC landscape, audience preferences and competitive programming environment.
- Familiarity with television viewership metrics such as GRPs, reach and TSV.
- Experience using AI tools for creative development, research, presentations or marketing workflows.

Key Collaborations

- Internal: Content, Digital, OAP, Graphics, Traffic, Presentation, Sales, Distribution and Research teams.
- External: Creative agencies, media agencies, production partners and consumer research agencies.

📌 Manager - Marketing, Colors (Mumbai)
🏢 JioStar
📍 Mumbai