Manager - Digital Analytics, Insights & Optimization

Role Purpose (One-Line Summary)

Lead the digital analytics, AI-powered insights, experimentation, and personalization programs by managing a high-performing team that transforms customer data into measurable business outcomes.

Role Overview: We are seeking someone who can lead a specialized team of professionals focused on digital analytics, business intelligence, experimentation, and website optimization. The role will be accountable for the successful strategy, execution & delivery of analytics reporting, actionable insights, conversion rate optimization (CRO), personalization initiatives, and AI-powered analytics solutions that help drive measurable business outcomes.

The person will serve as the primary liaison between business stakeholders, marketing teams, product owners, and technical resources, ensuring that data-driven initiatives are prioritized, delivered on time, and aligned with organizational goals.

Key Responsibilities:

Delivery Leadership

Own end-to-end delivery of analytics, reporting, optimization, and personalization initiatives.

Develop and manage roadmaps, sprint plans, and stakeholder commitments.

Ensure timely execution of analytics implementation, dashboard delivery, experimentation programs, and optimization initiatives.

Monitor delivery KPIs and proactively resolve risks, dependencies, and bottlenecks.

Establish delivery governance, quality standards, and operational processes.

2. Analytics & Insights Management

Oversee development and maintenance of reporting solutions across:

GA4

Adobe Analytics

Power BI

BigQuery

AI-powered analytics platforms (Claude, LLM-based insights solutions)

Ensure reporting frameworks provide actionable business insights rather than data-only outputs.

Drive adoption of self-service reporting and executive dashboards.

Partner with stakeholders to define measurement strategies and KPI frameworks.

3. Data & Technology Leadership

Ensure effective integration and utilization of:

Google Analytics 4





Adobe Analytics

BigQuery

Power BI

Claude AI / GenAI-assisted analytics tools

Optimizely

Contentsquare

Guide best practices for tracking, tagging, data quality, and governance.

Support AI-driven analytics and insight generation initiatives.

4. Experimentation & Optimization Leadership

Lead the optimization and experimentation roadmap.

Oversee A/B testing, multivariate testing, and personalization initiatives.

Ensure accurate measurement of optimization outcomes and business impact.

Drive a culture of data-driven decision making through experimentation.

5. Stakeholder Management

Act as the primary point of contact for business, marketing, digital product, and leadership stakeholders.

Serve as trusted advisor to clients and business leaders.

Present solution recommendations to executive stakeholders.

Translate business objectives into measurable analytics and optimization programs.

Present insights, performance trends, and recommendations to senior stakeholders.

Manage stakeholder expectations and delivery priorities.

Team Leadership: Provide technical leadership to specialist resources responsible

A. Analytics Reporting Lead

GA4

Adobe Analytics

Power BI

AI-powered analytics and reporting

Insight generation

B. Analytics Engineering Lead

GA4 implementation

BigQuery

Power BI

Claude Code and analytics automation

C. Optimization & Personalization Lead

Optimizely

CRO programs

Website personalization

Contentsquare

Experiment reporting and recommendations

Additional responsibilities

Conduct performance reviews and career coaching.

Establish clear objectives and development plans.





Foster collaboration and knowledge sharing across the team.

Required Skills & Experience

Experience

10+ years of experience in digital analytics, optimization, consulting, or delivery management.

5+ years leading analytics, experimentation, or digital marketing technology teams.

Proven experience managing stakeholder-facing analytics and optimization programs.

Technical Expertise

Solid understanding of

Google Analytics 4 (GA4)

Adobe Analytics

Power BI

BigQuery

Optimizely

Contentsquare

Conversion Rate Optimization (CRO)

Website Personalization

Digital Measurement Frameworks

GenAI and LLM-powered analytics applications

Leadership Skills

Delivery governance

Program and project management

People leadership

Stakeholder management

Executive communication

Risk management

Prioritization and planning

Preferred Qualifications

Bachelor's degree In computer science or Information technology. Master's or Analytics degree a plus

Experience managing digital transformation or customer experience analytics programs.

Preferred Certifications in: Google Analytics, Adobe Analytics, Power BI, Agile/Scrum, Optimizely

Experience leveraging AI and automation for analytics and reporting workflows.

Consulting services delivery experience.

What success Looks Like:

Business problems are solved through integrated, scalable solutions rather than point implementations.

Analytics, data, experimentation, and personalization work as a connected ecosystem.

Teams are empowered with clear technical direction and architectural standards.

New AI capabilities are effectively leveraged to accelerate insights and automation.

Stakeholders view the role as a trusted advisor for all analytics and optimization initiatives.

Analytics, optimization, and reporting capabilities are augmented through AI-powered automation and Claude MCP integrations, resulting in faster delivery, reduced operational effort, and increased business impact.

📌 Manager - Digital Analytics, Insights & Optimization (Chandigarh)
🏢 Trantor
📍 Chandigarh