: Manager - Digital Planner

Location: Bangalore

Department: Media Planning

Role Overview The Manager - Digital Planner will be responsible for developing and executing digital media strategies that drive business growth and deliver measurable results for clients. The role requires expertise in digital channels, audience planning, campaign optimization, analytics, and stakeholder management.

Key Responsibilities

- Develop integrated digital media plans aligned with client marketing objectives.
- Create audience targeting strategies using first-party and third-party data.
- Plan and execute campaigns across Digital Display, Programmatic, Search, Social Media, Video, OTT, and Mobile platforms.
- Manage media budgets, allocations, and pacing to ensure optimal performance.
- Analyze campaign performance metrics and provide actionable insights and recommendations.
- Collaborate with internal teams including Client Servicing, Buying, Analytics, Creative, and Ad Operations.
- Monitor industry trends, platform updates, and emerging digital technologies.
- Prepare media recommendations, competitive analyses, reports, and client presentations.
- Lead campaign optimization initiatives to improve ROI, engagement, and conversions.
- Build and maintain strong relationships with media partners and platform representatives.

Required Qualifications

- Bachelor's degree in Marketing, Advertising, Communications, Business,



or related field.
- 3-5 years of experience in digital media planning, media strategy, or performance marketing.
- Hands-on experience with:
- Google Ads
- DV360
- Meta Ads Manager
- LinkedIn Ads, Comscore, Similarweb
- Programmatic Buying Platforms
- Google Analytics (GA4)
- Campaign Manager 360

- Strong understanding of digital KPIs including CTR, CPC, CPA, CPL, ROAS, Reach, Frequency, and Conversion Rate.
- Proficiency in Excel, PowerPoint, and data analysis tools.
- Excellent presentation and client management skills.

Preferred Skills

- Experience in integrated media planning across digital and traditional channels.
- Knowledge of ad-tech and mar-tech ecosystems.
- Understanding of attribution models and measurement frameworks.
- Ability to interpret data and translate insights into strategic recommendations.
- Solid problem-solving and project management skills.

Key Competencies

- Strategic Thinking
- Media Planning & Buying
- Performance Marketing
- Data Analytics
- Client Relationship Management
- Commercial Acumen
- Team Leadership
- Communication & Presentation Skills

Success Metrics

- Campaign performance against KPIs.
- Media efficiency and budget utilization.
- Client satisfaction and retention.
- Quality of strategic recommendations.
- Team collaboration and capability development.

📌 Manager- Digital Media Planning (Bengaluru)
🏢 dentsu
📍 Bengaluru