Company Description MSM CampusOS is an institutional operating system designed to help universities, colleges, and academic institutions manage high-volume operational functions while maintaining strategic oversight and control. Through its Education Process Outsourcing (EPO) model, MSM CampusOS supports the entire student lifecycle, including marketing, recruitment, admissions, enrolment, student success, compliance, finance, technology, and institutional operations. The organization works as an extension of institutional teams, enabling them to operate more efficiently, scale sustainably, and focus on education, research, innovation, and student success.

Powered by MSM Unify’s global education ecosystem, extensive partner network, and decades of international education expertise, MSM CampusOS uses experienced professionals, proven frameworks, and AI-enabled workflows to deliver measurable outcomes at scale. Whether supporting a single department or transforming operations end-to-end, MSM CampusOS helps institutions run leaner, grow smarter, and deliver better outcomes for students.

Role Description The Lead Generation Manager role is a full-time, on-site position based in Gurugram. This role is responsible for planning, executing, and optimizing lead generation campaigns to drive qualified prospects for MSM CampusOS’s institutional solutions. Day-to-day activities include developing and managing multi-channel outreach strategies (such as email, digital campaigns, and events), maintaining and segmenting lead databases, and tracking campaign performance using CRM and marketing automation tools.





The Lead Generation

Manager will collaborate closely with marketing, sales, and product teams to define target audiences, refine messaging, and ensure effective lead nurturing and conversion. The role also involves analyzing data to identify trends, improving lead quality and volume, and preparing regular reports to inform leadership on pipeline health and growth opportunities.

Qualifications

- Solid lead generation and demand generation skills, including experience planning and executing targeted campaigns across digital and offline channels.
- Proficiency with CRM and marketing automation platforms (e.g., HubSpot, Salesforce, Marketo) and skills in managing and segmenting lead databases.
- Solid analytical and reporting capabilities, including experience with data analysis, performance tracking, and optimizing campaigns based on measurable outcomes.
- Experience in B2B marketing or sales within education, technology, or services industries, with an understanding of institutional decision-making processes.
- Excellent written and verbal communication skills, with the ability to collaborate effectively with cross-functional teams and present insights to stakeholders.
- Strong organizational and project management skills, with the ability to manage multiple campaigns, deadlines, and priorities in a fast-paced environment.
- Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced certifications in digital marketing or lead generation are an advantage.
- Comfort working on-site in Gurugram, with a proactive, results

📌 Lead Generation Manager (Gurugram)
🏢 MSM CampusOS
📍 Gurugram