A) The opportunity -

Drive relationship management & business development with various billers to expand the scope of NBBL in terms of customer reach and no of transactions.

Job Title: Lead - Business Development (Biller Farming)

Division: Business Development

Years of Experience: 8yrs+

Education: Graduation (preferably BE/B.Tech) or Professional degrees like MBA or equivalent Full-time

Location: Delhi Permanent Role

B) Key responsibilities -

- Driving relationship management for existing set of billers, ensuring smooth business functioning across billers.
- Delivering against volume, revenue, penetration and growth targets for the identified and assigned billers.
- Identifying business expansion and growth opportunities across billers / product categories.
- Developing sales pipeline through business partners leveraging all available resources in coordination with product team, operations, industry networking, market intelligence, etc.

- Managing and growing business in collaboration with internal constituents as well as external stakeholders to create and execute a go-to-market approach, marketing plans, collaterals, media, plan, campaigns and promotions, pricing and service delivery models for both existing and recent products.
- Product enhancement implementation across existing set of billers to ensure business growth of the channel.
- Liaising with other cross-functional teams like Business, Product, tech, marketing,



compliance etc. to ensure that delivery on required customizations by sizing up the opportunity.

- Facilitating seamless BOU onboarding in case of new opportunity. Facilitate partnership/commercial agreements with Billers & BBPOUs and successfully negotiating the closure in line with NBBL strategic priorities, revenue and profitability targets.

- Conduct partner training program, biller panel discussion, Reward & Recognition program and similar events for biller engagement.
- Responsible for development and management of NBBL brand and brand positioning strategies.
- Responsible for timely and effective communication with the customers, partners and stakeholders.

- Ensuring compliance as per regulatory guidelines.
- Managing beat plan by visiting billers for business engagement

C) Key skills and experience required -

- Enterprise sales / Channel management / Relationship Mgt

CXO / Leadership engagement capabilities

- Financial products & tech knowledge Good in building external / internal / cross functional relationships towards growth objective

- Problem solver & strategic thinker
- Data Driven & service oriented Proactive, self-driven and persistent

- Familiarity with AI capabilities and ability to leverage AI-driven insights/tools for business development and partner engagement.

- Ready to walk the extra mile

📌 Lead Business Development (New Delhi)
🏢 National Payments Corporation Of India (NPCI)
📍 New Delhi