About the Role

We are looking for an Influencer Marketing Manager to own and scale Bhanzu’s influencer and creator ecosystem across markets.

This is a dual-mandate role spanning both brand/organic influencer marketing and performance-led, ROAS-driven influencer marketing. We’re looking for someone who can build creator-led brand visibility and advocacy while also treating influencers as a measurable growth and revenue channel.

The ideal candidate understands the space hands-on — from identifying and negotiating with creators to running campaigns, reading performance and scaling what works — while being able to lead a large team and build the function for the next stage of growth.

What You'll Own

- Own the end-to-end influencer marketing strategy across brand, organic and performance objectives.
- Drive ROAS-led influencer marketing with a strong understanding of revenue, CAC/CPL, conversions, attribution and overall funnel performance.
- Build organic creator programs and partnerships that strengthen brand awareness, advocacy, credibility and cultural relevance.
- Oversee the complete creator lifecycle — discovery, evaluation, negotiation, campaign execution, performance tracking and optimisation.
- Build the right creator mix across nano, micro, macro, celebrity, regional and niche creators.
- Work closely with Performance, Funnels, Sales, Brand,



Social and Analytics teams to improve outcomes across the customer journey.
- Lead and mentor a 10–12 member team, building strong ownership, accountability and decision-making.
- Build scalable systems and partnerships that improve creator quality, speed, cost efficiency and performance.
- Stay ahead of creator trends, platforms and formats to continuously identify current opportunities.

What We're Looking For

- 7–10 years of experience in Influencer Marketing, Creator Partnerships or related digital/growth roles.
- Proven experience across both brand/organic influencer programs and performance/ROAS-driven influencer marketing.
- Strong hands-on influencer marketing experience combined with proven team leadership.
- Deep understanding of the creator ecosystem, platforms, creator economics and negotiations.
- Strong commercial understanding of performance marketing, attribution, ROAS and conversion funnels.
- Experience managing influencer programs across multiple markets, creator categories or geographies.
- Strong analytical, negotiation and cross-functional stakeholder management skills.
- A highly resourceful, execution-oriented leader who can solve problems, unlock opportunities and scale teams and programs effectively.

📌 Influencer Marketing Manager (Karnataka)
🏢 Bhanzu
📍 Karnataka