Uncle Peter's Pancakes is a pan-India, Shark Tank-featured dessert brand with a growing network of COCO, FOCO and FOFO outlets. Our influencer work is conversion-first: we measure campaigns in footfall, average order value and franchisee reorders, not reach alone. We want someone to own this function with minimal supervision, from creator discovery to post-campaign reporting.

Responsibilities

- Creator discovery and vetting: Build a tiered database of Bangalore and pan-India food, lifestyle and regional creators; vet on audience fit, engagement authenticity and past brand work, not follower count alone; use tools like KlugKlug, Modash or HypeAuditor; maintain a rejection log
- Campaign execution: Turn marketing briefs into creator-ready briefs that preserve each creator's voice; handle outreach, negotiation, contracting, content review and go-live; run 2 to 4 concurrent campaigns; coordinate in-outlet shoots with franchisees
- Commercials: Negotiate deliverables, usage rights, exclusivity and pricing within budget; build cost benchmarks by tier and refresh quarterly; manage barter, paid and hybrid deals
- Tracking and reporting: Define one north-star metric per campaign (footfall lift,



redemptions or AOV); maintain live trackers; produce honest post-campaign reports; flag underperformers early
- Coordination: Work with content, franchise and operations teams and any external agencies
- Craft: Audit one competitor campaign monthly and propose one net-new campaign concept per quarter

Must-haves

- 2 to 4 years of hands-on influencer marketing experience, agency or brand side
- End-to-end ownership of at least 10 campaigns
- Fluency with at least one creator discovery platform
- Robust briefing skills and comfort with Google Sheets
- Willingness to be on-ground for weekend shoots

Strongly preferred

- F&B;, QSR, café or dessert exposure
- Kannada, English and Hindi
- Knowledge of footfall attribution (reel-flashing, promo codes, QR tracking)
- Experience briefing nano and micro-creators

Success milestones

- Month 3: Onboarded, running one live campaign independently, creator database tiering live
- Month 6: Running the full IM calendar, with measurable improvement in cost-per-footfall or cost-per-redemption
- Year 1: Input into the annual marketing plan, mentoring a junior, and launching one replicable campaign format

Compensation: Competitive, benchmarked to the Bangalore market for 2 to 4 years of experience, with annual review.

📌 Influencer Marketing Specialist (Bengaluru)
🏢 Uncle Peter's Pancakes
📍 Bengaluru