26 Oct
|
Meritto
|
Gurugram
NoPaperForms (Meritto) | Gurugram The Opportunity
We are building the AI Operating System for Education - a unified technology platform bringing together vertical SaaS, embedded payments, and agentic AI to help education institutions grow, operate, and govern better.
With 1,200+ institutions across India and international markets, an established market presence, and a growing portfolio spanning enrollment, payments, AI we are entering our next phase of growth and category expansion.
We are looking for a marketing leader who can build a category-defining brand, shape industry conversations, create influential communities, and translate market leadership into sustainable business growth.
This is an opportunity to lead the marketing charter of a profitable, growing technology company — combining strategic brand building, creativity, modern SaaS GTM, and measurable revenue impact.
We're looking for someone who brings creative ambition and commercial acumen, and knows how to build and scale high-performing marketing organisations.
What You'll Own & Drive
1. Brand, Storytelling & Category Leadership
Scale distinctive corporate and product narratives, thought leadership, content, PR, and digital presence. Establish strong category positioning and brand preference across our markets.
2. Community, Events & Ecosystem Building
Build & Scale influential communities of education leaders, customers, and industry stakeholders through flagship events, executive forums, partnerships, and customer advocacy programs.
3.
Revenue Marketing & Demand Generation
Build a predictable, scalable demand engine across digital, ABM, performance marketing, and lifecycle campaigns. Own pipeline contribution, funnel conversion, marketing efficiency, and ROI.
4. Multi-Product GTM & Market Expansion
Drive product positioning, launches, competitive differentiation, and segment-led GTM strategies to accelerate customer acquisition, product adoption, cross-sell, and expansion.
5. Marketing & Growth Intelligence
Leverage AI, automation, SEO/AEO, analytics, and experimentation to improve marketing effectiveness, productivity, customer engagement, and growth.
6. Leadership & Execution
Build and lead a high-performing marketing team with robust creative capabilities, execution discipline, measurable accountability, and close alignment with Sales, Product, and business leadership.
Who We're Looking For
- 12-18+ years of experience, preferably in B2B SaaS, enterprise software, or vertical SaaS.
- Proven experience building brands, marketing organisations, and revenue-generating GTM engines.
- Strong across brand storytelling, category creation, community building, demand generation, and product marketing.
- Experience managing multi-product GTM, complex B2B sales cycles, and enterprise audiences.
- Commercially sharp, creative, data-driven, and comfortable with SaaS growth metrics and marketing ROI.
- An entrepreneurial, hands-on leader who can think strategically, build teams, and execute at scale.
Location: Gurugram/Full time
📌 Head of Marketing (Gurugram)
🏢 Meritto
📍 Gurugram