Head of Brand & Content – Organic Social & Influencer Marketing

Company: Meadbery® (Meadow & Berry Pvt. Ltd.)

Location: Zirakpur, Chandigarh Tricity

Job Type: Full-time | Work from Office

Experience: 5–8+ years

Compensation: ₹12–18 LPA (depending on experience and capabilities)

Industry: D2C | Health & Wellness | FMCG | Consumer Brands

About MeadberyMeadbery is a growing Indian D2C health and wellness brand focused on developing high-quality wellness products for modern lifestyles.

Over the past seven years, we have built a robust consumer business across our own website, Amazon and other digital channels.

We are now entering our next phase of growth, with a clear objective: Build Meadbery into a recognizable, trusted and content-led consumer brand.

We are looking for an experienced, highly creative and commercially aware individual to lead this transformation.

About the RoleWe are hiring a Head of Brand & Content to take complete ownership of Meadbery's brand identity, organic social media strategy, content creation, influencer marketing and community growth.

This is not a conventional social media management position.

We already have an in-house team of four motion graphic designers. We need a leader who can provide creative direction, develop compelling brand campaigns, build a strong content pipeline and turn our creative capabilities into a powerful organic presence.

You will work directly with the Founder and have the freedom to develop and execute Meadbery's organic brand-building strategy.

This role does not involve managing paid advertising campaigns. Your focus will be entirely on brand building, original creative content, organic audience growth and influencer-led marketing.

Key Responsibilities1.

Brand

Strategy &

• Identity

- Define and strengthen Meadbery's brand positioning, personality, tone of voice and visual identity.
- Develop a consistent and recognizable brand presence across digital platforms.
- Create original brand campaigns, storytelling concepts and recurring content properties.
- Monitor consumer trends, competitor positioning and cultural conversations to identify creative opportunities.
- Ensure brand consistency across organic content, creator collaborations and other consumer-facing communications.

2.

Organic Social Media

Growth
- Own organic content strategy for Instagram, Facebook, YouTube and emerging relevant platforms.
- Develop and execute monthly and quarterly content calendars.
- Identify content formats and trends that can generate meaningful reach, engagement and brand discovery.
- Build platform-specific strategies for Reels, Shorts, carousels, educational content and long-form videos.
- Develop repeatable content series that create audience loyalty rather than relying entirely on trends.




- Focus on building an engaged community and generating qualified organic traffic to Meadbery's website.

3.

Creative

Direction &

• Content Production
- Lead and provide creative direction to our existing team of four motion graphic designers.
- Develop content briefs, concepts, scripts, storyboards and visual references.
- Oversee video production, editing, motion graphics and other creative assets.
- Plan and coordinate content shoots, creator collaborations and product storytelling.
- Review content quality and ensure everything meets the brand's creative standards.
- Establish an efficient production workflow with clear responsibilities, timelines and deliverables.

4. Influencer & • Creator Marketing
- Develop Meadbery's influencer and creator collaboration strategy.
- Discover and onboard relevant micro, mid-tier and established creators.
- Negotiate commercials, deliverables, usage rights and collaboration agreements.
- Manage creator briefs, content approvals, posting schedules and campaign execution.
- Build long-term relationships with creators who genuinely align with the brand.
- Track creator performance, audience quality, reach, engagement and attributable sales.
- Develop opportunities for expert collaborations, community partnerships and organic brand advocacy.

5.

Brand

Campaigns &

• Community Building
- Conceptualize and execute original digital-first brand campaigns.
- Build conversations around wellness, lifestyle, preventive health and everyday consumer interests.
- Develop collaborations with relevant professionals, communities and creators.
- Oversee community engagement, social listening and brand reputation across organic channels.
- Ensure all health-related communications are credible, responsible and compliant with applicable advertising guidelines.

6. Analytics, Reporting & • Organic Revenue Growth
- Establish clear KPIs for organic social media and influencer marketing.
- Analyze content performance to understand what drives discovery, engagement and purchase intent.
- Track organic website traffic, content-driven conversions, branded search interest and attributable sales.
- Present weekly performance reviews and monthly growth reports.
- Continuously improve creative strategy using audience insights and performance data.

What We're Looking For
- 5–8+ years of relevant experience in brand building, content strategy, organic social media or influencer marketing.




- Strong experience with D2C, FMCG, beauty, personal care, lifestyle or health and wellness brands.
- Demonstrated success in building or significantly growing a consumer brand's organic social media presence.
- Excellent creative judgment, storytelling ability and understanding of content that resonates with Indian audiences.
- Strong understanding of Instagram, YouTube, creator culture and platform-specific content formats.
- Hands-on experience managing influencers, creators, agencies or content partnerships.
- Experience leading and mentoring designers, editors or creative teams.
- Ability to translate brand strategy into executable content calendars, campaigns and creative briefs.
- Strong analytical skills and an understanding of how organic content contributes to business growth.
- Excellent communication and project management skills.
- Comfortable working in Hindi/Hinglish and English content environments.

Who Will Succeed in This Role?We want someone who:
- Thinks like a brand builder, not just a social media manager.
- Can independently develop ideas rather than waiting for instructions.
- Understands the difference between content that gets views and content that builds a valuable brand.
- Can lead creative people and bring out their best work.
- Has strong instincts for storytelling, consumer psychology and Indian digital culture.
- Is equally comfortable developing strategy and getting involved in execution.
- Takes ownership of outcomes, not just deliverables.

What You'll Get
- Direct collaboration with the Founder.
- An existing in-house motion graphics and creative production team.
- Ownership of brand strategy and organic content direction.
- Opportunities to build an influencer and creator ecosystem.
- Creative autonomy and the resources to execute meaningful campaigns.
- An opportunity to shape the next stage of an established Indian D2C brand.

How to ApplyWe are particularly interested in candidates who can demonstrate actual brand-building work. Along with your CV, please DM:
1. Brand Portfolio: Links to brands or social media accounts you have personally helped build or manage.
2. Growth Results: Examples of organic growth, successful content campaigns, creator collaborations or measurable business outcomes.
3. Creative Work: Two or three campaigns or content initiatives you personally conceptualized and executed.
4. Leadership Experience: Details of creative teams, content creators or external agencies you have managed.

Important: This position is focused on organic brand building and content leadership. Performance marketing or paid media buying experience alone will not be sufficient.

Work Location: Zirakpur, Chandigarh Tricity (On-site)

- Employment: Full-time

📌 Head of Brand & Content (Organic Growth) (Chandigarh)
🏢 Meadbery
📍 Chandigarh