The job in one line: Set the creative vision for BHAG and run the machine that ships it — on time, every week.

What you'll own

- Vision and roadmap. Define what BHAG content looks and sounds like across Instagram (@bhagclub, @joythakuur), YouTube and the Shop. Build quarterly roadmaps for YouTube IPs and series.
- The calendar. A weekly content calendar for every channel, with owners and deadlines. You allocate shoots and edits to the videographers and designer and chase delivery.
- Distribution engine. Build BHAG's "ESPN layer": event interviews, race-day coverage, athlete stories, community vox pops, repurposed into Reels, Shorts and long-form.
- Repurposing. One shoot becomes 10+ assets. You plan for it before the camera rolls.

- Production team. Manage the in-house videographers and designer; hire and manage freelancers per city; keep a vetted roster.
- Hands-on when needed. Pick up a camera, cut a quick edit,



write a script, brief an AI tool.
- Ads. Supply creative for paid campaigns and the creator/UGC program.

You're right for this if
- 3–5 years leading content at a creator studio, media brand or D2C label.
- You have a portfolio of things you conceived, not just executed.
- You understand YouTube packaging (titles, thumbnails, retention) and short-form hooks.
- You've managed editors or videographers and got them to ship on deadline.
- You can shoot and edit yourself (Premiere/CapCut/DaVinci) when it's faster.
- You know running, fitness or street culture, or can learn it rapid.

Not for you ifYou need a big team and budget to make anything good, or you've only ever executed someone else's brief.

📌 Head of Content (New Delhi)
🏢 BHAG CLUB
📍 New Delhi