– Growth Marketing & Automation ManagerCompany: Flashoot

Location: Hyderabad (Work From Office)

Employment Type: Full time

Experience: 4–7 Years

Department: Growth & Marketing

Reporting To: CEO / Management

About FlashootFlashoot is a technology-driven content creation platform connecting customers and businesses with professional creators for high-quality reels, photography, and video content.

With services spanning Weddings, B2B Brands, and On-Demand Shoots, Flashoot is building a rapid, convenient, and scalable content creation ecosystem.

We are looking for a Growth Marketing & Automation Manager who can drive customer acquisition, increase app downloads, strengthen our brand presence, and implement AI-powered marketing and workflow automation.

Role OverviewWe are looking for a highly driven, creative, analytical, and tech-savvy professional to take ownership of Flashoot's growth marketing initiatives.

The ideal candidate should have strong hands-on experience in performance marketing, digital growth, AI tools, WhatsApp automation, social media strategy, and online/offline marketing campaigns.

This is not a conventional digital marketing role. We need someone who can strategize, execute, automate, experiment, and deliver measurable business results.

Key Roles &

• Responsibilities1.

Growth

Marketing &

• App Acquisition

- Develop and execute strategies to increase Flashoot app downloads, registrations, and bookings.
- Drive customer acquisition across Weddings, B2C, and B2B business verticals.
- Plan and execute user acquisition, referral, retention, and reactivation campaigns.
- Improve conversion rates across marketing funnels, from lead generation to confirmed bookings.
- Implement App Store Optimization (ASO) strategies to improve app visibility.
- Identify new growth channels, partnerships, and scalable customer acquisition opportunities.

2.

Performance

Marketing – Meta &
- Google Ads

- Independently plan, execute, manage, and optimize Meta Ads and Google Ads campaigns.
- Run lead generation, app installation, conversion, retargeting, and brand awareness campaigns.
- Manage advertising budgets and continuously improve campaign performance.
- Conduct audience research, competitor analysis, A/B testing, and creative performance analysis.
- Optimize cost per lead (CPL), customer acquisition cost (CAC), return on ad spend (ROAS), and booking conversions.
- Track and analyze performance using Meta Ads Manager, Google Ads, GA4, Firebase, and other analytics platforms.

3. AI & • Workflow Automation
- Identify, evaluate, and implement AI tools to improve marketing effectiveness and operational efficiency.
- Build and manage automated workflows using tools such as n8n, Make, Zapier, ChatGPT, and other relevant platforms.
- Automate repetitive processes including lead capture, lead assignment, follow-ups, reporting, and customer engagement.
- Integrate marketing platforms, CRM systems, WhatsApp, and other business tools.
- Implement AI-powered chatbots, lead qualification systems, and customer engagement workflows.
- Continuously explore emerging AI technologies and introduce practical solutions that improve productivity and business growth.

4.



WhatsApp Marketing & • Automation
- Take complete ownership of WhatsApp Business API marketing and automation.
- Develop automated customer journeys for new leads, existing customers, and app users.
- Build WhatsApp chatbots, automated responses, lead nurturing, and follow-up sequences.
- Plan promotional campaigns, customer reactivation, remarketing, and personalized communication.
- Integrate WhatsApp with CRM and marketing automation tools.
- Track campaign performance, response rates, conversions, and customer engagement while ensuring compliance with messaging and consent requirements.

5.

Social Media

Growth &

• Brand Visibility
- Develop strategies to strengthen Flashoot's presence across Instagram, YouTube, LinkedIn, Facebook, and other relevant platforms.
- Work closely with the social media and creative teams to plan engaging content and campaigns.
- Identify viral content opportunities, emerging trends, and new audience engagement strategies.
- Plan influencer collaborations, creator-led campaigns, and brand awareness initiatives.
- Improve organic reach, follower growth, engagement, and inbound enquiries.
- Maintain consistent brand positioning and communication across digital channels.

6. Online & • Offline Marketing Activations
- Develop and execute integrated marketing strategies combining digital campaigns with on-ground activations.
- Plan promotional campaigns at colleges, residential communities, corporate offices, weddings, exhibitions, and events.
- Identify partnerships with event organizers, wedding planners, brands, influencers, and other potential business partners.
- Develop city-specific marketing and customer acquisition strategies for new market expansion.
- Coordinate offline activations, promotional campaigns, and partnership initiatives.
- Measure campaign effectiveness through leads, app downloads, bookings, and revenue generated.

7.

Marketing

Strategy, Analytics &
- Reporting

- Develop monthly and quarterly growth strategies aligned with business objectives.
- Plan marketing budgets and allocate spending across channels based on performance.
- Set measurable targets for customer acquisition, app downloads, leads, bookings, and revenue.
- Build dashboards and automated reports to track marketing performance.
- Analyze customer behavior, campaign performance, and conversion funnels to identify areas for improvement.
- Coordinate with sales, operations, technology, and creative teams to ensure effective campaign execution.
- Take ownership of marketing outcomes, campaign performance, and continuous growth optimization.

Required Skills & • Qualifications
- 4–7 years of relevant experience in growth marketing, performance marketing, or digital marketing.
- Proven hands-on experience in Meta Ads and Google Ads campaign management.




- Strong understanding of growth funnels, customer acquisition, conversion optimization, and retention marketing.
- Practical experience with AI tools and marketing automation platforms.
- Working knowledge of WhatsApp Business API, CRM integrations, and automated workflows.
- Experience in app marketing, mobile user acquisition, and app analytics.
- Strong understanding of social media marketing, content strategy, influencer marketing, SEO, and ASO.
- Proficiency in Google Analytics 4, Firebase, Google Tag Manager, and marketing reporting tools.
- Ability to plan, execute, and measure online and offline marketing campaigns.
- Strong analytical, problem-solving, communication, and project management skills.
- Ability to work independently, manage multiple initiatives, and deliver measurable results.

Preferred Experience: Consumer tech startups, mobile applications, marketplaces, hyperlocal services, e-commerce, or consumer-facing platforms. Key Performance Indicators (KPIs)The candidate's performance will be evaluated based on:

1. App Growth: Qualified app downloads, registrations, first bookings, and repeat bookings.
2. Customer Acquisition: Qualified leads, lead-to-booking conversion rates, and customer acquisition cost.
3. Revenue Growth: Marketing-attributed bookings, revenue, ROAS, and campaign profitability.
4. Social Media Growth: Organic reach, engagement, follower growth, and inbound enquiries.
5. Automation Implementation: Number and effectiveness of automated workflows, reduction in manual effort, and improvements in lead response time.
6. WhatsApp Marketing: Lead engagement, follow-up effectiveness, reactivation, and booking conversions.
7. Brand Visibility: Campaign reach, partnerships, influencer collaborations, and market awareness.
8. Offline Marketing: Leads, app downloads, bookings, and measurable returns generated through activations.

Ideal Candidate ProfileWe are looking for someone who:
- Thinks like a growth strategist and executes like a performance marketer.
- Has a strong interest in AI, emerging technologies, and automation.
- Is hands-on with marketing platforms, tools, and campaign execution.
- Understands the connection between marketing investment and business revenue.
- Can work with creative, technology, sales, and operations teams.
- Brings innovative ideas and actively experiments with new growth opportunities.
- Takes accountability for outcomes rather than just marketing activities.
- Can build scalable marketing systems that support Flashoot's long-term growth.

Why Join Flashoot?
- Opportunity to take ownership of growth marketing and automation initiatives.
- Work at the intersection of AI, technology, marketing, and content creation.
- Direct involvement in business expansion and customer acquisition strategy.
- Freedom to experiment with innovative marketing campaigns and automation tools.
- Opportunity to create measurable impact in a fast-growing startup.

Our Expectation: Build a strong marketing and automation ecosystem that consistently increases Flashoot's brand visibility, attracts customers, drives app bookings, and contributes directly to business growth.

📌 Growth Marketing & Automation Manager (Hyderabad)
🏢 Flashoot
📍 Hyderabad