Company Description InCruiter is a hiring technology company founded in 2018, focused on transforming recruitment through a full suite of Interview Intelligence solutions. The organization supports fast-paced hiring needs with products such as Interview-as-a-Service, video interview platforms, AI interview software, interview scheduling tools, conversation AI recruiters, and online proctoring solutions.

Role Description The Email Marketing Specialist is a full time, in office role based in Bengaluru. This role is responsible for planning, creating, and executing email campaigns that promote InCruiter’s products, nurture leads, and engage existing clients. Day-to-day activities include segmenting email lists, setting up automated workflows, optimizing templates, tracking campaign performance, and ensuring compliance with email best practices and regulations.

The specialist will collaborate with marketing, sales, and product teams to align messaging, support lead generation initiatives, and refine campaigns based on analytics and A/B testing results. The role also involves maintaining email databases, improving deliverability, and contributing to broader digital marketing activities as needed.

Qualifications

- Candidates should possess strong Email Marketing Software skills (e.g.,



Mailchimp, HubSpot, or similar tools).
- Candidates should possess Marketing Automation skills, including setting up workflows, triggers, drip campaigns, and nurturing sequences.
- Candidates should possess Marketing Analytics skills to interpret campaign data, track KPIs, and optimize performance through data-driven decisions.
- Candidates should possess Lead Generation skills, including list building, segmentation, and designing campaigns that convert prospects into qualified leads.
- Candidates should possess excellent Communication skills, with clear, concise writing and the ability to adapt tone and messaging for different audiences.
- Relevant experience in B2B SaaS or HRTech/Recruitment technology marketing is beneficial.
- A bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience, is preferred.
- Familiarity with A/B testing, deliverability best practices, and compliance with email regulations (such as CAN-SPAM, GDPR where applicable) is an advantage.
- Ability to work collaboratively in an on-site environment, manage multiple campaigns, and meet deadlines in a fast-paced setting.

📌 Email Marketing Specialist (Bengaluru)
🏢 incruiter
📍 Bengaluru