JOB PURPOSE

Drive category-specific brand, product, and GTM execution to deliver growth KPIs. Responsible for managing sub‑category performance, supporting innovation, enhancing product and brand experience, and ensuring high-quality execution. The role also nurtures functional capability within the category team through guidance and collaborative working.

REPORTING TO : Category Marketing Head

TYPE OF ROLE: People Management Role

LOCATION : Prabhadevi, Mumbai.

BU/ DIVISION : Marketing

KEY RESPONSIBILITIES

1. Category Strategy & Planning

- Develop annual and long‑term plans for category growth, pricing, mix, and profitability.
- Use consumer insights, market trends, and competition analysis to identify opportunities.
- Track category financial performance (margins, mix, contribution) and recommend interventions.
- Ensure high-quality analyses, reports, and business reviews through regular guidance and alignment within the team.

2. Product Portfolio & Roadmap Management

- Oversee sub‑category/SKU portfolio including roadmap inputs, benchmarking, feature refinement, and packaging requirements.
- Collaborate with R&D; and SCM to translate insights into feasible product solutions.
- Monitor product lifecycle and recommend portfolio actions such as rationalization or enhancement.
- Support team members in maintaining accuracy across product documentation, packaging briefs, and product readiness processes.

3. GTM Strategy & Business Development

- Build and manage launch plans, readiness checklists, product toolkits, and sales enablement materials.
- Work closely with Sales to ensure robust in‑market execution and promotional alignment.
- Identify and shape new business opportunities, adjacencies,



and incremental growth levers.
- Encourage structured GTM execution and effective cross-functional coordination within the team.

4. Brand, Campaign & Creative Leadership

- Draft campaign briefs and collaborate with agencies for ATL, BTL, and digital creative development.
- Ensure brand consistency and effective representation across consumer and trade touchpoints.
- Track campaign KPIs and consumer funnel metrics to improve ROI.
- Provide directional inputs to enhance team proficiency in creative evaluation, campaign execution, and agency management.

5. Cross-Functional Collaboration & Capability Enablement

- Partner with SCM, R&D;, Finance, Sales, Service, and Quality to ensure readiness and seamless execution.
- Coordinate effectively with creative, research, digital, and packaging partners.
- Strengthen category capabilities by fostering structured working, insight-led thinking, and balanced execution.
- Promote clarity, collaboration, and continuous improvement across day-to-day activities.

EDUCATIONAL QUALIFICATIONS

- MBA/ PGDM Full Time

WORK EXPERIENCE

- 8-12 years of experience in marketing.
- Preferably 3-4 years in Consumer durables/FMCG/FMEG industry

CERTIFICATIONS: Digital Marketing (added advantage)

PREFERRED/ ADDITIONAL REQUIREMENT

- Strong analytical and insight-driven mindset
- Experience in category & brand management
- Creative and communication excellence
- Effective stakeholder management
- Ability to guide team members and enhance functional capability
- Commercial understanding (pricing, margins, portfolio economics

INTERNAL / EXTERNAL INTERFACE

Internal:

- SCM
- R&D;
- Sales
- Consumer care

External:

- Distributor and DD
- Survey agencies/ Creative agencies/ packaging vendors

📌 Category Marketing Lead (India)
🏢 Bajaj Electricals
📍 India