Job Purpose

Responsible for planning, execution, automation and optimization of customer communication across email and mobile push notification channels. The role will leverage Salesforce Marketing Cloud capabilities to deliver personalized, timely and engaging customer experiences that drive acquisition, engagement, retention and revenue growth.

Key Responsibilities

Campaign Execution & Deployment

▪ Build, test, schedule and deploy email and push notification campaigns using SFMC.

▪ Execute promotional, transactional, lifecycle, loyalty and customer engagement campaigns.

▪ Coordinate with Marketing, CRM, Product, Creative and Operations teams to execute campaigns accurately.

Manage and execute marketing campaigns within a multi-brand Salesforce Marketing Cloud (SFMC) environment.

Customer Journey Management

▪ Design and manage automated customer journeys using Journey Builder.

▪ Implement multi-channel customer journeys incorporating email, push notifications, SMS, and other digital touchpoints.

▪ Monitor customer journey performance and recommend enhancements to improve engagement and conversions.

▪ Support customer lifecycle programs including onboarding, engagement, retention, win-back, and loyalty campaigns.

Push Notification Management

▪ Manage audience segmentation, personalization, frequency controls,



and delivery schedules.

▪ Optimize push notification performance through A/B testing and behavioural targeting.

▪ Ensure alignment of push communications with broader customer engagement strategies.

Email Marketing Operations

Configure personalization and agile content using subscriber attributes and behavioural data.

Conduct thorough QA testing to ensure content accuracy, link validation, rendering consistency, and personalization functionality.

Data Segmentation & Audience Management

Build and maintain customer segments using Data Extensions, Contact Builder, and SQL queries.

Automation & Technical Operations

Build and manage automated workflows using Automation Studio.

Experience

- 5 - 6 years of experience in email marketing, CRM marketing, or marketing automation.
- Hands-on experience with Salesforce Marketing Cloud.

Education

- Bachelor’s degree in marketing, Business, Information Technology, Communications, or a related field.

Technical Skills

- Experience managing customer journeys and automated campaigns.
- Understanding of email deliverability and mobile engagement best practices.
- Salesforce Marketing Cloud Email Specialist Certification.
- Salesforce Marketing Cloud Administrator or Consultant Certification.

📌 Campaign Manager Salesforce Marketing Cloud (New Delhi)
🏢 TLC DigiTech
📍 New Delhi