About Edstead

Edstead is a research-led documentary and storytelling studio working at the intersection of education, culture and the economy. We develop original content, branded documentaries and factual entertainment properties for leading brands, institutions and digital platforms.

Our work combines storytelling, brand purpose and audience engagement to create content that goes beyond conventional advertising. From long-form documentary series to digital-first storytelling, Edstead partners with organisations to build narratives that matter.

The Role

We are looking for a commercially driven professional to build brand partnerships and drive revenue through branded content, sponsorships and integrated storytelling solutions.

The ideal candidate should understand brand marketing objectives and be able to translate them into compelling content opportunities. You will work closely with brands, agencies and internal creative teams to develop pitches, build relationships, acquire clients and convert opportunities into business.

The role requires strong communication, pitching and negotiation skills, a commercial mindset, and a genuine understanding of the branded content and media landscape.

Key Responsibilities

- Business Development & Revenue Generation

● Identify and acquire new clients across sectors such as education, BFSI, FMCG, automotive,

technology, healthcare and consumer brands.

● Drive revenue through branded documentaries, sponsorships, original IPs and integrated content solutions.

● Build and manage a strong sales pipeline, working towards monthly and quarterly revenue targets.

● Develop new business opportunities through direct brand outreach, advertising agencies and media agencies.

● Convert leads and proposals into commercial partnerships and drive repeat business.

- Brand Partnerships & Content Solutions

● Understand client marketing objectives and translate them into relevant branded content opportunities.

● Develop proposals, pitch decks and sponsorship packages for Edstead's original IPs and bespoke content projects.

● Pitch multi-episode series, long-form branded content and digital storytelling campaigns to prospective clients.





● Identify opportunities to integrate brands organically into documentary narratives without compromising storytelling.

● Work with creative and production teams to develop commercially viable content solutions aligned with client objectives.

- Client Acquisition & Relationship Management

● Build and maintain relationships with brand managers, marketing heads, CMOs, agency leaders and media planners.

● Lead client meetings, presentations, pitches and commercial negotiations.

● Understand client budgets, identify decision-makers and manage the sales process through closure.

● Develop existing accounts through renewals, cross-selling and long-term partnerships.

● Coordinate with internal teams to ensure a smooth handover from business development to project execution.

- Market Research & Growth Strategy

● Identify high-potential brands, industry categories and emerging partnership opportunities.

● Track trends in branded entertainment, digital video, OTT platforms and content marketing.

● Develop targeted outreach strategies and account plans for priority brands and agencies.

● Work with leadership to explore new revenue streams, partnership models and commercial opportunities.

● Maintain an understanding of the competitive landscape and evolving client requirements.

- Sales Planning & Performance Tracking

● Maintain an updated sales pipeline, CRM records, client database and revenue forecasts.

● Track proposals, conversion rates, deal values and expected closure dates.

● Monitor revenue performance against targets and provide regular business updates.

● Coordinate with finance and internal teams on purchase orders, invoicing and payment follow-ups.

● Take ownership of assigned revenue targets and commercial outcomes.





Desired Candidate Profile

● 4–7 years of experience in branded content, media sales, sponsorships, digital advertising,

content partnerships or business development.

● Proven ability to acquire clients, build brand relationships and close commercial deals.

● Strong understanding of brand marketing, content-led campaigns and branded entertainment.

● Existing relationships with brands, advertising agencies or media agencies will be an advantage.

● Excellent pitching, presentation, negotiation and communication skills.

● Ability to understand creative concepts and articulate their commercial value to clients.

● Strong commercial judgement, ownership and a target-driven mindset.

● Ability to manage multiple client conversations, proposals and opportunities simultaneously.

● Familiarity with OTT, YouTube, digital video and social media content is preferred.

Candidates from media companies, digital publishers, branded content studios, advertising agencies and sponsorship-led businesses are encouraged to apply.

What Success Looks Like

● Consistent achievement of revenue targets.

● Acquisition of recent brands and strategic accounts.

● A healthy pipeline of qualified leads and active proposals.

● Strong pitch-to-closure conversion rates.

● Growth in repeat business and long-term brand partnerships.

● Effective collaboration between commercial, creative and production teams.

● Accurate sales forecasting and timely follow-through on collections.

Why Join Edstead?

At Edstead, you will not simply be selling advertising inventory. You will be building partnerships around stories, ideas and original content.

You will work with a team developing documentary series, factual entertainment and branded storytelling projects across education, culture and the economy. This is an opportunity to collaborate with leading brands, develop innovative content partnerships and contribute directly to the growth of an independent storytelling studio.

If you believe good storytelling can create both cultural impact and commercial value, we would like to hear from you.

📌 Branded Content & Partnerships (India)
🏢 Edstead
📍 India