Medicine was never made for pets. It was adapted for them.

Almost everything treating your dog or cat today started as a human formulation, repurposed and repackaged for animals as an afterthought. We want to change this: healthcare made for pets from the ground up, not borrowed.

The Role

We're looking for a Brand Lead to build our brand from the ground up. You'll define how we show up in the world: our positioning, identity, voice, creative direction and the experiences that make us distinctive.

This is a zero-to-one role with real autonomy. You'll turn customer and clinical insights into a brand people trust, remember and choose. You'll work across digital and offline touchpoints, partnering closely with founders, product and clinical teams to build a category-defining pet healthcare brand.

Metrics you influence:

Brand awareness, consideration, customer acquisition, retention and revenue.

What You'll Own

- Define and evolve our brand strategy, positioning and narrative.
- Own creative direction across campaigns, content, packaging, website and social.
- Build a distinctive visual and verbal identity that stays consistent as we scale.
- Turn customer, vet and market insights into compelling stories and creative concepts.
- Lead campaign development from brief to execution across online and offline channels.
- Build a content engine that educates pet parents and earns trust in pet healthcare.




- Work with growth to connect brand building with measurable business outcomes.
- Build relationships with agencies, freelancers, creators and creative partners.
- Establish brand guidelines and systems that help the team execute consistently.
- Identify cultural and category opportunities that can make us stand out.

What You Bring

- 5–8 years of experience in brand marketing, creative strategy or brand building.
- Proof that you've built or meaningfully shaped a brand, not just executed campaigns.
- Strong instincts for positioning, consumer insight, storytelling and creative direction.
- Experience building brands across digital and offline channels.
- An excellent eye for design, language and distinctive creative work.
- The ability to translate complex or technical subjects into easy, compelling stories.
- Experience in healthcare, pharma, D2C or another trust-led consumer category is a plus.
- An appetite for ownership. You'll be building the brand function, not inheriting one.
- Comfort working with ambiguity, moving quickly and making decisions without a playbook.

Why This Is Worth Your Next Few Years
- Build a brand from zero, with the autonomy to shape its direction.
- Help redefine how pet parents think about animal healthcare.
- Shape a global pet health brand at an early stage.
- Work directly with the founders, with real influence over strategy, creative and customer experience from day one.

📌 Brand Lead (Bengaluru)
🏢 tail healthcare
📍 Bengaluru