Most financial content online is either dull or untrustworthy. Your job is to help us be neither — building the ideas, words, and formats that make sound financial advice genuinely worth stopping to read or watch.
This is a hands-on brand-building role, not a “post and hope” job. We're a small firm, which means everything you create has to earn attention on its own merit — and is built to compound, whether that's an article that ranks in search six months from now or a founder LinkedIn post that starts a real conversation. You'll be building the machinery, not just feeding it.
Work Profile:
Content Strategy & Creation
- Build a bank of hooks and story angles for short-form video and written content, grounded in what's proven to work in financial content elsewhere.
- Draft scripts, carousels, and posts that turn dense financial ideas into something investors want to engage with.
- Own and maintain a content calendar where every piece ties back to a purpose, not just a posting slot.
Audience Intelligence
- Build personas that go beyond demographics — how and what type of content our target audience consumes, what stops their scroll, what earns their trust.
- Map every piece of content to a stage of the funnel — awareness, consideration, decision, conversion, etc.
Channel & Format Exploration
- Research what's resonating in personal-finance communities and conversations online.
- Pressure-test what a long-form video or podcast series could look like for the brand — from topic list to a scripted pilot episode.
Brand Presence
- Support the founder's personal brand and public voice.
- Deliver well-researched, ready-to-review post drafts.
Campaign & Event Support
- Build presentation decks, handouts, and recap content for roadshows and outreach events.
- Turn live audience questions into future content and FAQ material.
Qualifications:
- 0–2 years of experience in content, marketing, or brand roles (or a robust internship/personal-project track record) – A portfolio of work you've created matters more than years on a resume.
- A strong feel for language, storytelling, or design; no finance background required. You should be someone who creates and consumes content yourself and has real opinions about what makes it good.
- • Bachelor’s degree with specialisation in Marketing.