Scalup.io is a growth and SEO agency helping brands build sustainable digital growth through SEO, content and performance marketing.

We are looking for an experienced BFSI Content Writer to create accurate, engaging and SEO-driven content for brands in the insurance and financial services space.

About the Role

You will research and create content across life insurance, personal finance, financial planning and related BFSI topics.

The role requires someone who can understand complex financial concepts, conduct independent research and turn them into clear, credible and consumer-friendly content while meeting SEO and editorial requirements.

Location: Sector 16, Gurugram

Key Responsibilities

- Write well-researched and engaging BFSI content, including blogs, articles, guides and landing pages.
- Simplify complex insurance and financial concepts without compromising accuracy.
- Research and fact-check information using IRDAI, RBI, SEBI, government portals and other authoritative sources.
- Implement search intent, keyword intent, content briefs and on-page SEO requirements.
- Ensure content meets relevant regulatory, compliance and brand guidelines.
- Stay updated on insurance products, regulations, taxation and BFSI trends.
- Work with SEO specialists and editors to deliver quality content within deadlines.




- Review and improve content based on editorial and client feedback.

What We're Looking For

- 3–6 years of experience in BFSI, insurance, finance or financial content writing.
- Solid understanding of life insurance and personal finance.
- Excellent written English with strong research and fact-checking skills.
- Good understanding of SEO, search intent and content optimisation.
- Ability to explain complex financial topics in simple, reader-friendly language.
- Experience with insurance/BFSI brands, financial publishers or digital agencies is preferred.

The Ideal Candidate

You are someone who

- Can take a topic from research to publication-ready content independently.
- Prioritises accuracy and credibility over simply meeting a word count.
- Knows how to validate financial claims and identify reliable sources.
- Understands both what users are searching for and what they need to know.
- Takes ownership of content quality, revisions and deadlines.

Why Join Scalup?

- Work on high-impact BFSI and insurance content.
- Build specialised expertise across insurance, finance, SEO and content strategy.
- Work closely with SEO, content and growth teams.
- Get the opportunity to take ownership and grow in a fast-paced, high-growth environment.

📌 BFSI Content Writer (Gurugram)
🏢 Scalup.io
📍 Gurugram