Business Division: Coffee Day Express

Department: Marketing / Business Development

Location: Bengaluru

Role Purpose To drive business growth for CDX by identifying, developing and converting business opportunities across corporate events, weddings, college festivals, exhibitions and other Out-of-Home (ODC) beverage service opportunities. The role will focus on building strategic partnerships, generating qualified leads, securing event bookings and driving revenue through beverage counter setups across Bengaluru and other key markets in India.

Key Responsibilities

1. Event Business Development & Execution

- Identify and develop business opportunities across corporate events, conferences, exhibitions, college festivals, campus events and employee engagement programmes.
- Generate leads and secure bookings for CDX beverage counters at relevant events.
- Build relationships with event organizers, corporate clients, educational institutions and event management agencies.
- Prepare proposals and quotations in coordination with internal teams, ensuring alignment with client requirements and commercial feasibility.
- Coordinate with sales and operations teams to ensure seamless event planning, setup and execution.
- Track event-wise sales, revenue potential, costs and business outcomes.

2. Business Development & Partnerships

- Develop business opportunities across weddings, receptions, sangeet ceremonies, pre-wedding functions and other social celebrations.
- Build a strong network of wedding planners, venues, event management companies and agencies.
- Position CDX as a preferred beverage partner for wedding and social events.
- Develop customised beverage counter proposals based on guest count, event format, beverage requirements and client budgets.
- Build long-term partnerships with wedding planners and agencies to generate repeat business and a consistent pipeline of enquiries.

3. ODC Business Development & Lead Generation





- Identify and convert Out-of-Home (ODC) business opportunities across corporate events, weddings, institutional functions and private gatherings.
- Generate leads through direct outreach, networking, referrals, agency partnerships and relevant industry platforms.
- Engage with corporate HR, administration and procurement teams, event organisers and prospective clients to understand their requirements.
- Coordinate with internal sales and operations teams to assess feasibility, develop proposals, negotiate commercials and close business.
- Maintain a structured sales pipeline and ensure regular follow-ups to convert enquiries into confirmed bookings.

4. Pan-India Business Development

- Develop a database of prospective clients, corporate accounts, event organisers, wedding planners and agencies across key Indian markets.
- Identify new geographies, event categories and partnership opportunities to expand CDX's business.
- Establish partnerships that can generate recurring event and ODC business.
- Work closely with regional sales and operations teams to convert opportunities into revenue.
- Travel as required for client meetings, business development and event coordination.

5. Revenue Management & Performance Reporting

- Maintain accurate records of leads, enquiries, proposals, negotiations, confirmed bookings and lost opportunities.
- Track revenue generated across corporate events, weddings, college festivals and other ODC segments.
- Monitor lead-to-booking conversion, repeat business and partner-wise revenue contribution.




- Coordinate with internal teams to ensure commercial viability and adherence to approved budgets.
- Prepare monthly business reports covering revenue, pipeline, conversion rates, upcoming events and performance against targets.

Key Performance Indicators (KPIs)

- Qualified leads generated across event and ODC business segments.
- Number of new corporate clients, wedding planners and event agency partnerships onboarded.
- Number of confirmed event and ODC bookings.
- Revenue generated against assigned business targets.
- Lead-to-booking conversion ratio.
- Repeat business and revenue generated through existing partnerships.
- Development of current markets and business channels.
- Adherence to approved commercial terms, budgets and reporting timelines.

- Candidate Profile Education: MBA in relevant discipline. A qualification in Marketing, Business Administration, Hospitality or Event Management would be an advantage.

Experience: Relevant experience in business development, event sales, B2B sales, hospitality or event management. Experience in wedding planning networks, corporate events, catering, beverage services or institutional events would be preferred.

Key Competencies

- Strong business development, networking and relationship management skills.
- Ability to generate leads, negotiate commercials and close business.
- Good communication, presentation and client management skills.
- Commercial acumen and a revenue-oriented approach.
- Strong coordination, planning and execution capabilities.
- Ability to manage multiple opportunities and work with cross-functional teams.
- Willingness to travel across India as required.

Success in This Role The successful candidate will build a strong pipeline of corporate, wedding and event-related business, establish productive channel partnerships and convert opportunities into profitable, recurring revenue for CDX.

📌 Assistant Manager – Events & Business Development (Bengaluru)
🏢 Café Coffee Day
📍 Bengaluru