- Run lead generation, conversion, and remarketing campaigns
Performance Optimization & Reporting
- Monitor and improve:
- CTR
- CPC
- CPA
- ROAS
- Track campaign performance using Google Analytics & Ads Manager
- Prepare daily/weekly performance reports
Creative & Funnel Coordination
- Coordinate with design/content teams for ad creatives and landing pages
- Conduct A/B testing for creatives, audiences, and campaigns
- Optimize conversion funnels for better performance
Cross-Functional Coordination
- Work closely with marketing, sales, and e-commerce teams
- Ensure campaign alignment with promotions and business goals
Requirements :
- 2-5 years of experience in Performance Marketing
- Solid hands-on experience in:
- Meta Ads Manager
- Google Ads
- Knowledge of:
- Google Analytics
- Pixel & conversion tracking
- Strong analytical and communication skills
Preferred
- Experience in e-commerce / D2C brands
- Familiarity with Shopify or similar platforms