Role Title : Social Media & E-Commerce Executive

Department : Marketing & Operations

Location : Kalyani (Factory) and Kolkata (Corporate Office)

Reporting To : Business Head

Employment : Full-Time

Experience : 1 - 3 Years (Freshers with strong portfolio welcome)

Key Responsibilities

1. Social Media Management

- Plan, schedule, and publish content across Instagram, Facebook (Meta), YouTube, and Google platforms.
- Maintain consistent brand voice, aesthetic, and posting calendar aligned with product launches and seasons.
- Monitor engagement metrics, respond to comments/DMs, and grow community organically.
- Run and optimize Meta Ads (Instagram + Facebook) and Google Ads campaigns within budget.
- Track performance via Meta Business Suite, Google Analytics, and YouTube Studio; prepare monthly reports.

2. AI-Powered Content Creation

- Use AI tools (e.g. ChatGPT, Canva AI, Adobe Firefly, Midjourney, CapCut AI) to produce high-quality visual and written content.
- Create product reels, short-form videos, carousels, stories, and promotional banners using AI-assisted workflows.
- Write compelling captions, hashtag sets, product descriptions, and ad copy — with and without AI assistance.
- Stay current with trending audio, formats, and algorithm updates across platforms.
- Develop content templates and style guidelines for NG Garments brand identity.

3. E-Commerce Marketplace Operations

- Manage product listings, inventory sync, and catalogue updates on Amazon, Myntra, and Instagram Shopping.
- Process incoming orders end-to-end: order confirmation, picking coordination, dispatch, tracking, and closure.
- Handle returns, refunds, and customer escalations on marketplace portals.
- Coordinate with the warehouse/logistics team to ensure accurate and timely order fulfilment.
- Monitor seller dashboards — account health, performance metrics, ratings, and penalty flags.

4. Back Office & Order Processing

- Maintain accurate records of orders, invoices, returns, and credit notes in internal systems or spreadsheets.




- Prepare daily/weekly sales and dispatch MIS reports for management review.
- Liaise with the accounts team for marketplace payment reconciliation and pending settlements.
- Support GST invoice generation and compliance documentation as required.
- Coordinate with vendors and courier partners for dispatch schedules and tracking updates.

Skills & Qualifications

Essential

- Hands-on experience with Instagram, Facebook/Meta, YouTube, and Google Business platforms.
- Proficiency in AI content tools: Canva (AI features), ChatGPT, CapCut, or equivalent.
- Working knowledge of at least one major marketplace seller portal: Amazon Seller Central, Myntra Partner Portal, or similar.
- Strong written communication in English and Bengali/Hindi for captions and customer responses.
- Organised with an eye for detail — able to manage orders, track fulfilment, and flag discrepancies.

Preferred

- Prior experience in garments, fashion, or lifestyle brands is a strong plus.
- Familiarity with Meta Ads Manager and basic campaign setup.
- Knowledge of basic photo/video editing: Adobe Premiere, Reels editing, or mobile editing apps.
- Understanding of e-commerce fulfilment workflows and marketplace SLAs.
- Exposure to GST invoicing or basic accounting concepts.

Tools & Platforms

Social & Content

Marketplaces

Operations

Instagram, Meta Suite

Amazon Seller Central

MS Excel / Google Sheets

YouTube Studio

Myntra Partner Portal

Order MIS Trackers

Google Business Profile

Instagram Shopping

Basic accounting tools

Canva AI, ChatGPT, Firefly

Meesho / Flipkart (bonus)

WhatsApp Business

What We Offer

- A fast-paced, creative setting in one of Kolkata's growing garments groups.
- Opportunity to lead digital initiatives end-to-end — from content ideation to sale closure.
- Exposure to multi-entity operations across manufacturing and retail.
- Competitive compensation based on experience and capability.
- Direct mentorship from business leadership with fast growth potential.

Pay: ₹10,000.00 - ₹15,000.00 per month

Perks :

- Flexible schedule

Work Location: In person

📌 Social Media & E-commerce Executive (Kalyani)
🏢 CrazyNeedle
📍 Kalyani