27 Oct
|
Amagi
|
Bengaluru
Born in India, Built for the World
Amagi is an Emmy®-winning, agentic industry cloud platform powering the modern video economy. We help media companies unify streaming and broadcast workflows, modernize operations, and maximize monetization—from live remote production and real-time ad decisioning to automated playout and global content syndication.
Trusted by a majority of the world's top 50 listed media companies, Amagi delivers:
- 9,000+ channels across 300+ content distributors
- 500,000+ hours of content processed
- 26 billion+ monetized ad impressions
We power marquee brands including CBS, BBC, Warner Bros. Discovery, NBC, NBA, and DAZN—and the world's biggest events: The Olympics, Super Bowl, The Grammys, and the US Presidential Debate.
Amagi is built on the belief that freedom and happiness are essential for people to do their best work. We call it the Amagi Way: a unique DNA of goodness, purpose, and innovation that shapes how we work, the teams we build, and the impact we want to make together. Over the last two decades, it has been the driving force behind how we have redefined the video economy while contributing to the communities around us.
Headquartered in Bengaluru, India, and listed on the BSE and NSE, Amagi is a global team of 1,000+ people spread across offices in the Americas, EMEA, and APAC.
To learn more about our impact, we invite you to explore here.
The Team You Are Joining
You will join Amagi's Global Marketing team, responsible for building market awareness, creating enterprise demand, and accelerating revenue growth across our global markets.
We operate at the intersection of cloud technology, media innovation, and enterprise growth. Our team connects Amagi's technology and solutions with the world's leading broadcasters, streaming platforms, content owners, and media businesses.
You will work closely with Sales, Product Marketing, Marketing Operations, Revenue Operations, and regional marketing teams to build an integrated, data-driven growth engine.
You will report to Jerome Stewart, SVP of Marketing, and lead global growth marketing strategy and execution across priority markets and customer segments.
Why This Role Exists
As Amagi continues to expand globally, we need a seasoned growth marketing leader who can transform market opportunity into measurable enterprise pipeline and revenue impact.
We are looking for a strategic, hands-on leader who can build and scale a predictable growth engine, combining demand generation, account-based marketing, digital acquisition, and lifecycle marketing into one coordinated global strategy.
We need a leader who can:
- Build and scale an integrated global growth marketing strategy aligned with revenue priorities and regional market opportunities.
- Create, capture, and accelerate qualified enterprise demand through data-driven campaigns and account-based marketing.
- Connect marketing investments to measurable pipeline, conversion, customer acquisition efficiency, and revenue outcomes.
- Partner closely with Sales and Revenue Operations to improve funnel performance and drive predictable growth.
- Leverage AI, automation, and modern marketing technology to improve targeting, personalization, experimentation, and execution.
- Build and develop a high-performing global growth marketing function with a strong culture of accountability and continuous improvement.
What You Will Own
- Global Growth Strategy: Define and execute a global growth marketing strategy aligned with Amagi's revenue objectives, ideal customer profiles, target accounts, and regional priorities across the Americas, EMEA, and APAC.
- Pipeline Generation & Revenue Impact: Own marketing-sourced and marketing-influenced pipeline objectives, establishing clear performance targets, funnel accountability, and measurable contributions to revenue growth.
- Enterprise Account-Based Marketing: Build and scale ABM programs targeting strategic enterprise accounts, partnering with Sales and Product Marketing to engage buying groups, accelerate opportunities, and improve account penetration.
- Integrated Demand Generation: Lead coordinated campaigns across paid and organic digital channels, content, email, webinars, events, partner marketing, and regional initiatives to create and accelerate demand.
- Digital Acquisition & Conversion: Own digital growth performance across paid search, paid social, retargeting, website conversion, landing pages, and optimization initiatives to improve acquisition efficiency and conversion.
- Lifecycle Marketing: Develop scalable nurture and engagement programs that move prospects and buying groups through qualification, chance creation, pipeline acceleration, and re-engagement.
- Marketing Analytics & Performance: Establish executive-ready reporting and dashboards connecting marketing investment to pipeline creation, conversion rates, velocity, attribution, customer acquisition costs, ROI, and revenue outcomes.
- Marketing Technology & AI Innovation: Partner with Marketing Operations and Revenue Operations to optimize CRM, automation, lead and account scoring, routing, data quality, and AI-enabled marketing workflows.
- Experimentation & Optimization: Build a culture of continuous testing and improvement, using performance insights to prioritize investments, refine messaging, and scale the highest-performing programs.
- Cross-functional Leadership: Partner with Sales, Product Marketing, Brand, Content, Customer Marketing, RevOps, Finance, and regional stakeholders to deliver a coordinated global growth strategy.
- Team & Budget Leadership: Build, coach, and develop a high-performing growth marketing team while managing budgets, agencies, specialist partners, and resource allocation to maximize business impact.
What We Are Looking For
We prioritize your ability to build scalable growth systems, create measurable enterprise pipeline, and translate marketing strategy into business outcomes.
Must Have
- 12+ years of B2B marketing experience, including significant leadership in growth marketing, demand generation, or integrated pipeline marketing within enterprise technology, SaaS, cloud, media technology, or similarly complex B2B environments.
- Demonstrated success owning meaningful pipeline and revenue targets, with measurable improvements in demand generation, funnel conversion, pipeline velocity, or revenue performance.
- Deep experience building and scaling integrated demand generation strategies across digital marketing, ABM, lifecycle marketing, content, and field or event programs.
- Strong enterprise account-based marketing expertise, including target-account strategy, buying-group engagement, Sales alignment, orchestration, and performance measurement.
- Advanced understanding of marketing analytics and funnel economics, including marketing-sourced and influenced pipeline, conversion rates, attribution, customer acquisition efficiency, and ROI.
- Experience partnering with Marketing Operations and Revenue Operations, with working knowledge of CRM and marketing automation platforms such as Salesforce, HubSpot, Marketo, or comparable technologies.
- Proven ability to lead teams, manage budgets, establish operating rhythms, and drive accountability across complex, cross-functional organizations.
- Strong executive communication and stakeholder management skills, with the ability to translate data into clear recommendations, priorities, and business decisions.
- A builder mindset, combining strategic thinking with hands-on execution, experimentation, and continuous improvement.
Nice to Have
- Experience marketing to media, entertainment, streaming, broadcast, advertising technology, or cloud/video technology customers.
- Experience leading global growth programs across North America, EMEA, and APAC.
- Familiarity with complex enterprise buying cycles, multiple decision-makers, and multi-product technology platforms.
- Hands-on exposure to intent data, enrichment tools, personalization, ABM platforms, and AI-enabled marketing workflows.
- Experience operating in a fast-growing, publicly listed, or globally distributed technology company.
Life at Amagi
Amagi is an equal opportunity employer. Our culture is built around four values that show up in how we work every day.
- Be Vulnerable, Be You. Authenticity is at the heart of culture.
- Goodness Wins. We lead with integrity, even when it's the harder path.
- Have Fun with Challenges. We see obstacles as opportunities, not roadblocks.
- Think Macro, Do Micro. We dream big but execute with relentless precision.
A Place That Takes Care of You
We care about you as a whole person, and our offerings reflect that. You and your loved ones have access to comprehensive health insurance as well as our Employee Assistance Program, which covers mental health counselling, financial and legal guidance, and diet and nutrition support. Our office spaces are naturally lit and ventilated, with nutritious meals available every day. An on-site gym and wellness rooms are available for you to rejuvenate.
We believe good work should transcend building a great product. Our Employee Resource Group gives you a community within the company. Our volunteering programs and community initiatives give you ways to contribute to the world outside of it. Sustainability shapes how we make decisions, how we build, and how we operate.
Join a global community of innovators. Apply today and help shape the future of the video economy.
📌 Head of Global Growth Marketing (Bengaluru)
🏢 Amagi
📍 Bengaluru