A Demand Generation Specialist is responsible for creating and executing marketing strategies that generate awareness, interest, and qualified leads for the business. The role focuses on driving pipeline growth through campaigns, digital marketing, and data-driven insights.

Key Responsibilities :

- Generate high-quality leads and support the sales pipeline
- Collaborate with sales and marketing teams to align campaign goals
- Manage lead nurturing programs and marketing automation workflows
- Analyze campaign performance and optimize for better ROI
- Track KPIs such as lead conversion rate, cost per lead (CPL), and customer acquisition cost (CAC)
- Conduct A/B testing to improve campaign effectiveness
- Create and manage landing pages, forms, and lead magnets
- Maintain and update CRM and marketing automation platforms




- Stay updated with market trends and competitor strategies

Required Skills & Qualifications :

- Bachelor’s degree in Marketing, Business, or related field
- 2-5 years of experience in digital marketing or demand generation
- Robust understanding of B2B marketing and lead generation strategies
- Experience with marketing automation tools (e.g., HubSpot, Marketo)
- Knowledge of SEO, SEM, Google Ads, and social media marketing
- Analytical mindset with experience in tools like Google Analytics
- Excellent communication and content planning skills

Pay: ₹25,000.00 - ₹32,000.00 per month

Work Location: In person

📌 Demand Generation Executive (Noida)
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📍 Noida