Position : Marketing Manager Department : Marketing Location : [Location] Reporting To : Head of Marketing / Director - Marketing Industry : Beverages / FMCG
Job Summary
Key ResponsibilitiesBrand Management
- Develop and execute annual marketing plans for beverage brands.
- Build brand positioning and consumer communication strategies.
- Manage brand budgets and ensure effective utilization of marketing investments.
- Drive brand awareness, market share, and consumer loyalty.
Product Launch & Innovation
- Lead new product development and launch strategies.
- Conduct market research and consumer insight analysis.
- Identify emerging beverage trends and growth opportunities.
- Coordinate with R&D; and production teams for product innovation.
Trade Marketing
- Design and implement trade marketing programs across General Trade, Contemporary Trade, HORECA, and E-commerce channels.
- Develop POSM, merchandising, and visibility programs.
- Work closely with distributors and sales teams to improve market penetration.
- Monitor retail execution and competitor activities.
Pay: ₹15,000.00 - ₹75,000.00 per month
Work Location: In person
📌 Marketing Manager (Nagpur)
🏢 Nakoda Group of Industries
📍 Nagpur
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