About BlueStone

BlueStone is one of India's leading fine jewellery brands. Since 2011, we've combined online and offline shopping, with 370+ experiential stores across India and a proprietary tech stack that lets customers personalise their jewellery from design to delivery.

About the Role

We're looking for a Zonal Visual Merchandiser to own VM across a large part of our store network, about 200 stores. You will lead the regional VM teams and make sure every store delivers consistent brand expression and a great in-store experience.

Location: Mumbai (On-site)

What You'll Do

Lead and manage the regional VM teams in your zone, so VM concepts are rolled out consistently across stores

Train and coach regional VMs to build their skills, including video-based training content for floor-level execution

Lead VM for store openings, renovations, changeovers and key promotions

Track store-level execution through photo audits and feedback, and close the gaps you find

Work with Training,



VM Design and Category teams to refresh VM guidelines based on sales trends and customer insights, while staying true to the brand's look

What We're Looking For

7–10 years in Visual Merchandising in lifestyle retail, with a preference for jewellery, including experience leading VM teams across multiple stores

Solid execution and high ownership, with a track record of rolling out VM consistently across a large store network

Comfort with data, such as using sales trends and audit results to decide what to change

Degree in Fashion Communication, Design or VM (NIFT, Pearl Academy or equivalent preferred)

How to Apply

Interested? Apply directly through this LinkedIn post, or email your resume to [email protected]

If applying by email, please use the subject line: Zonal VM – Your Name – Total Experience – Current City, and mention your current and expected CTC in the email.

📌 Zonal Visual Merchandiser (Mumbai)
🏢 BlueStone
📍 Mumbai