SEO SPECIALIST AND STRATEGIST

AMEENJI RUBBER LIMITED | CORE MARKETING

Company: Ameenji Rubber Limited

Department: Core Marketing

Experience: 3-4 years

Salary: 30,000-40,000 per month

Ameenji Rubber Limited is hiring an SEO Specialist and Strategist to strengthen our organic search presence, attract relevant visitors and generate qualified customer enquiries.

You will own SEO strategy and day-to-day optimisation, working closely with website developers, content creators, sales and technical teams.

Your role will combine technical SEO, content planning, keyword research and performance analysis to help prospective customers discover and understand our products.

About Ameenji Rubber Limited Ameenji Rubber Limited manufactures engineered and commercial rubber products serving infrastructure, railways, industrial, fitness and agricultural applications. Our portfolio includes bridge bearings, expansion joints, railway components, industrial rubber sheets, electrical rubber mats, gym flooring and animal-care mats.

Key Responsibilities

- Develop and execute SEO strategies: Create monthly and quarterly SEO plans aligned with product priorities, customer demand and business objectives. Prioritise activities according to their potential impact and implementation requirements.
- Conduct website and competitor audits: Assess technical issues, content quality, search visibility and competitor performance. Identify opportunities and maintain a clear action plan with owners, deadlines and progress updates.
- Own keyword research and search intent mapping: Research product, application, industry and buyer-intent keywords. Map keywords to appropriate pages and identify opportunities to address customer questions throughout the buying journey.

- Improve website structure and internal linking: Optimise category organisation, navigation, product page relationships and internal links so visitors and search engines can find relevant information easily.
- Manage on-page optimisation: Improve page titles, meta descriptions, headings, URLs, image alt text and page content. Maintain accurate product specifications and consistent messaging across the website.
- Identify and resolve technical SEO issues: Audit crawlability, indexing, robot's directives, XML sitemaps, canonical tags, redirects, broken links and duplicate content. Implement appropriate CMS changes and coordinate development fixes.
- Improve website performance and mobile usability: Work with developers on Core Web Vitals, image optimisation,



mobile experience and structured data that accurately represents page content.
- Develop the SEO content plan: Create briefs for product pages, application pages, articles, FAQs, buying guides and project case studies.

Collaborate with content and technical teams to produce useful, accurate material.

- Maintain and improve existing content: Refresh outdated information, resolve competing or overlapping pages, strengthen internal links and improve content clarity, usefulness and enquiry paths.
- Build relevant industry authority: Coordinate outreach for credible industry mentions partner links and relevant business listings. Review backlink quality and follow sustainable link-building practices.
- Manage local and international SEO priorities: Maintain accurate business profiles and local citations. Support regional or international optimisation for approved markets, including language and regional targeting where applicable.
- Connect organic traffic to customer enquiries: Work with the website and analytics teams to track verified enquiries, contact activity and useful customer actions.

Recommend improvements to forms, calls to action and technical downloads.

- Monitor search performance and website changes: Track search trends, ranking changes, indexing issues and traffic anomalies. Review website releases and migrations to identify and address potential SEO problems.
- Report results and coordinate implementation: Prepare monthly reports covering organic visibility, relevant traffic, conversions, qualified enquiries and completed improvements. Explain findings clearly and coordinate next steps with developers, content creators, sales and other marketing specialists.

Required Experience And Skills

- 3-4 years of hands-on experience in SEO, including strategy and implementation.
- Demonstrated improvements in relevant organic traffic, search visibility or customer enquiries.
- Strong understanding of technical SEO, on-page optimisation, internal linking and content strategy.
- Practical experience conducting keyword research, competitor analysis and website audits.




- Ability to interpret data, investigate performance changes and prioritise actions.
- Working knowledge of HTML, basic website structure and CMS publishing.
- Ability to write clear content briefs and assess whether content answers customer needs.
- Solid communication, documentation and coordination skills.
- Ability to manage ongoing optimisation alongside larger website improvement projects.

Tools and Platform Knowledge

- Google Search Console and Google Analytics 4.
- Screaming Frog or an equivalent website auditing tool.
- Ahrefs or SEMrush.
- Page Speed Insights and Core Web Vitals reporting.
- Excel or Google Sheets for analysis and reporting.
- Website CMS platforms; familiarity with WordPress is an advantage.
- Looker Studio and basic Google Tag Manager knowledge are preferred.

Preferred Qualifications

- Experience in B2B, manufacturing, industrial products, infrastructure or other technical industries.
- Experience improving product, category and application pages for businesses with multiple product lines.
- Familiarity with local SEO, international SEO and website migrations.
- A degree in marketing, business, information technology or a related field, or equivalent practical experience.

How Success Will Be Measured

- Growth in qualified enquiries from organic search.
- Improvement in relevant non-branded organic traffic and target-query visibility.
- Better conversion rates on priority organic landing pages.
- Timely resolution of important technical and indexing issues.
- Delivery of agreed content and optimisation priorities.
- Clear reporting that connects SEO activity with business outcomes.

What You’ll Work On

You will develop organic search growth across Ameenji’s product portfolio, improve how customers discover technical information and collaborate with teams that understand the products and their applications.

How To Apply

Interested candidates may send their updated CV to [email protected] / [email protected]

Email subject: Application for SEO Specialist and Strategist - Your Name

Please Include

- Your updated CV.
- Two SEO case studies showing the starting position, your actions, timelines and measurable results.
- Your specific contribution to each project.
- Your notice period and earliest joining date.
- Your expected monthly salary.

Anonymised case studies are welcome. Please avoid sharing confidential information belonging to previous employers or clients.

📌 SEO Specialist and Strategist (Hyderabad)
🏢 AMEENJI RUBBER
📍 Hyderabad